Strategic and Innovative view in the Marketing Communication.
Undergraduates and graduates interested in IT Management and Digital Technologies area.
The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.
Guidance and documents for obtaining the US Visa
Academic Preparation and Logistics for the program
Testimonials from IBS Americas students who attended California State University, Northridge
Communication, Design & Innovation
Communication, Design & Innovation program
Communicatio, Design and Innovation
Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.
Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.
Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary.
We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.