Strategic and Innovative view in the Marketing Communication.
Undergraduates and graduates interested in IT Management and Digital Technologies area.
The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.
Guidance and documents for obtaining the US Visa
Academic Preparation and Logistics for the program
Testimonials from IBS Americas students who attended California State University, Northridge
Communication, Design & Innovation
Communication, Design & Innovation program
Communicatio, Design and Innovation
Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.
Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.
Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
IBS and Cookies: We use cookies to offer a better experience and performance, and to understand how you interact on our website. By continuing to browse, you agree to our Privacy Policy .