Digital Companies & E-Business Revolution

About the course

Short-term Professional Development Program Abroad

Program Theme

Internet Technology aligned to the business strategy of the organizations.

Target

Professionals interested in Digital Marketing, IT Management and Digital Technologies fields.

Objectives

Empower managers in the use of Artificial Intelligence and Data Technology in the development of the organization's business strategies. To know the concepts of Internet of Things and their applicability in the innovation, competitiveness and sustainability processes of organizations.

Digital Companies & E-Business Revolution

Benefits for scholarship holders participating in this program:

  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Classes taught by professors with extensive academic and professional experience;
  • Two meetings with local executives within the schedule of activities;
  • Learn to align business strategies with new digital technologies;
  • Learn processes of Digital Revolution and the Internet and their impact on innovation and business sustainability.

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

Testimonials
California State University, Northridge
July - 2022

Romaric Yougbare

Testimonials
California State University, Northridge
January - 2022

Dewi Pratiwi

Testimonials
California State University, Northridge
January - 2020

Vicente Soto

Testimonials
California State University, Northridge
January - 2020

Lydia Crespi

Testimonials
California State University, Northridge
January - 2020

Felipe Sens Bonetto

Content

The digital revolution and the startup environment; utilizing technology in business analytics; artificial intelligence (AI) and other technology in the marketing industry; developing marketing growth; conceptualizing a startup idea in the digital environment.

The impact of technology: data, information and knowledge; packaging and selling consumer information: regulation and self regulation; openness and boundaries with Big Data: privacy and cybersecurity; supply chain of information: costs of convenience and data driven decision making.

Startups disrupt industries with a speed to revenue mindset, fail fast hustle and disintermediation vision. Their success is attributed to marketing tactics like growth hacking, lead generation and user centric development. Entrepreneurs can leverage new technologies to speed up their growth, while being conservative in costs. This interactive seminar will review emerging technologies and tools the audience can leverage in their go to market strategies.

Frequently Asked Questions

We recommend that you bring your laptop to carry out academic activities and access digital materials. It will be useful both for assignments and for accessing the online library provided by professors.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

A short course is a practical and intensive way to improve your knowledge in a short time, without the need to leave your home country for long periods. These short courses provide a complete immersion in the content, as well as networking opportunities with students of diverse nationalities. Travel to these courses can be carried out with a tourist visa, which simplifies the process of entry into the country, being a convenient option for those seeking a fast and effective international experience.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • California State University, Northridge
  • Location
    Northridge - United States
  • Next terms
    2026 and 2027
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Have questions? Talk to us!

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