Internet Technology aligned to the business strategy of the organizations.
Professionals interested in Digital Marketing, IT Management and Digital Technologies fields.
Empower managers in the use of Artificial Intelligence and Data Technology in the development of the organization's business strategies. To know the concepts of Internet of Things and their applicability in the innovation, competitiveness and sustainability processes of organizations.
Guidance and documents for obtaining the US Visa
Academic Preparation and Logistics for the program
Testimonials from IBS Americas students who attended California State University, Northridge
Digital Companies & E-Business Revolution
The digital revolution and the start?up environment; utilizing technology in business analytics; artificial intelligence (AI) and other technology in the marketing industry; developing marketing growth; conceptualizing a start?up idea in the digital environment.
The impact of technology: data, information and knowledge; packaging and selling consumer information: regulation and self?regulation; openness and boundaries with Big Data: privacy and cybersecurity; supply chain of information: costs of convenience and data?driven decision?making.
Startups disrupt industries with a speed?to?revenue mindset, fail?fast hustle and disintermediation vision. Their success is attributed to marketing tactics like growth hacking, lead generation and user?centric development. Entrepreneurs can leverage new technologies to speed up their growth, while being conservative in costs. This interactive seminar will review emerging technologies and tools the audience can leverage in their go?to?market strategies.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
IBS and Cookies: We use cookies to offer a better experience and performance, and to understand how you interact on our website. By continuing to browse, you agree to our Privacy Policy .