Techniques and approaches to transform insights into products and brands.
Undergraduates and graduates interested in Communication and Marketing.
Keep up with innovative approaches that make it possible to solve persistent and complex challenges with the customer needs as the focal point to be met. Case studies elucidate the theme.
Assistance and documents to obtain the American Visa
Academic Preparation and Logistics for the program
Testimonials from IBS Americas students who attended California State University, Northridge
Applied Design Thinking and Storytelling
Design Thinking & Innovation
Innovation/Evolution; corporate cultures that promote divergent/creative thinking; the zeitgeist of Design Thinking; understanding the creative process as applied to products and marketing; the “crit” technique.
Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making and leadership.
Develop a customer solution through applied Design Thinking principles. The Elevator Pitch: communicate an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; deliver a unique value propositions.
Yes, you can request up to 2 changes in the program date without any extra cost. It is important that the request is submitted 60 days prior to the course starts.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English courses at SUNY and ULV, the elementary level of English is fine.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.