Applied Design Thinking and Storytelling

About the course

Short-term Professional Development Program Abroad

Program Theme

Techniques and approaches to transform insights into products and brands.


Undergraduates and graduates interested in Communication and Marketing.


Keep up with innovative approaches that make it possible to solve persistent and complex challenges with the customer needs as the focal point to be met. Case studies elucidate the theme.

Applied Design Thinking and Storytelling

Benefits for scholarship holders participating in this program:

  • Free Business English module in California
  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Classes taught by professors with extensive academic and professional experience;
  • Two meetings with local executives within the schedule of activities;
  • Learn to cutting edge methods of developing strategies and promoting;
  • Receive the necessary tools for developing strategies and implementing unique and innovative ideas in the business world.

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

January - 2023

Kalissa Prieto

Applied Design Thinking and Storytelling

July - 2022

Steffanie Anne Menor

Applied Design Thinking and Storytelling

January - 2020

Cinthia Obrecht

Design Thinking & Innovation

January - 2020

Matheus Atanes

Design Thinking & Innovation

January - 2018

Barbara Yarza

Design Thinking & Innovation

January - 2018

Marcos Paulo Castro

Design Thinking & Innovation


Innovation/Evolution; corporate cultures that promote divergent/creative thinking; the zeitgeist of Design Thinking; understanding the creative process as applied to products and marketing; the “crit” technique.

Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making and leadership.

Develop a customer solution through applied Design Thinking principles. The Elevator Pitch: communicate an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; deliver a unique value propositions.

Frequently Asked Questions

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors. 

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Northridge - United States
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management and Business English
  • Language
Enroll Have questions? Talk to us!

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