Concepts and strategies for the conquest of markets.
Undergraduate and graduate students with interest in the areas of strategic management and marketing.
Have contact with the advanced theory of Strategy and Marketing, allied to case studies on the subject. It allows students to develop strategies for their organization, from an international perspective.
Assistance and documents for obtaining the American visa
Academic preparation and logistics for the program
Testimonials from IBS Americas students who attended University of La Verne
Strategy & Marketing
Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.
Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.
Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
Yes, you can request up to 2 changes in the program date without any extra cost. It is important that the request is submitted 60 days prior to the course starts.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English courses at SUNY and ULV, the elementary level of English is fine.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.