Strategy & Marketing

Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

In the United States, IBS Americas offers in-person courses at several prestigious universities, such as: 

• University of La Verne and California State University, Northridge (CSUN), California. 
• State University of New York (SUNY), on the New Paltz and Albany campuses in New York. 
• Florida Atlantic University (FAU) in Florida. 

Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.