Advanced Topics In Marketing Management

About the course

Short-term Professional Extension Program Abroad

Program Theme

Marketing Management with a focus on the global business environment, indispensable to professionals in the area.

Target

Post-graduate professionals with managerial experience. Attention: this course is exclusive to professionals who have postgraduate degrees.

Objectives

The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.

Advanced Topics In Marketing Management

Benefits for scholarship holders participating in this program:

  • Free inperson English course in California
  • Guidance and documents for obtaining the US Visa

  • Academic preparation and logistics for the program

Why should I attend this course?

  • Classes with PhDs professors from the university, with great executive experience; 
  • Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles; 
  • Develop your skills in Marketing management with a focus on the global business environment, an indispensable feature for marketing professionals; 
  • Learn how to position your brand in an international market and how to communicate with audiences from diverse cultures.

Check the opinion of our former students

Testimonials from IBS Americas students who attended University of La Verne

September - 2022

Gabriel Araújo Silva

Advanced Topics In Marketing Management

July - 2022

Luísa Alves Lorga

Advanced Topics in Marketing Management

September - 2018

Sergio Cota

Advanced Topics in Marketing Management

Content

Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.

Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.

Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.

Frequently Asked Questions

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    La Verne - United States
  • Dates
    2 or 3 weeks (January, July or September)
  • Investment
    U$ 7,675 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and visits to companies
  • Workload
    80 hours
    lessons/activities/visits
  • Additional Activity
    Business English module included in the program with 27h/lesson
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management (ULV) and Business English (ELS)
  • Language
    English
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