Marketing & Value Management

About the course

Short-term Professional Development Program Abroad

Program Theme

Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.


Undergraduate students and young professionals from different backgrounds interested in Marketing.


To provide participants with key elements for contemporary Marketing Management under an international perspective.

Marketing & Value Management

Benefits for scholarship holders participating in this program:

  • Free Business English
  • Guidance and documents for obtaining the US Visa

  • Full support for academic and logistic preparation for the program

Why should I attend this course?

  • Lectures given by university PhDs or specialists with vast executive experience;
  • Meetings with local executives included in the activity grid;
  • Technical visit to the United Nations headquarters in New York;
  • Opportunity for international networking with Marketing professionals.

Check the opinion of our former students

Testimonials from IBS Americas students who attended State University of New York

January - 2023

Nicolas Noal

Marketing & Value Management

January - 2019

Jordi García Cantillo

Marketing & Value Management

January - 2018

Carlos Lamela

Marketing & Value Management

July - 2016

Luiza Correa Brasil

Marketing & Value Management

July - 2016

Bruno Gorski

Marketing & Value Management

July - 2015

Isabela Rodrigues Ferreira

Marketing & Value Management


Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.

Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.


Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.

Frequently Asked Questions

We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors. 

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    New Paltz/Albany - United States
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 8,400 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    80 class-hours (lectures, talks and company visits)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management and Business English
  • Language
Enroll Have questions? Talk to us!

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