Business Strategy & Marketing Management

About the course

Short-term Professional Extension Program Abroad

Program Theme

Building competitive advantage by differentiated products and well positioned brands in markets.


Undergraduates interested in Administration.


To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Business Strategy & Marketing Management

Benefits for scholarship holders participating in this program:

  • Subsidized rates at partner hotels
  • Optional visit to the Fashion District in Milan

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Professors are PhDs with vast professional experience at executive levels;
  • Two meetings with local executives within the activity schedule;
  • Optional visit to the UN Headquarters and the World Trade Organization in Geneva;
  • Build competitive advantages through the elaboration of differentiated products and the construction of well-positioned brands in the market.

Check the opinion of our former students

Testimonials from IBS Americas students who attended CUOA Business School

July - 2022

Conrado Regis dos Reis

Business Strategy & Marketing Management

January - 2022

Alfredo Navar Breach

Business Strategy & Marketing Management

January - 2022

Adriana Florez

Business Strategy & Marketing Management

January - 2022

Felipe Gallegos

Business Strategy & Marketing Management

January - 2018

Mariel Zuñiga

Business Strategy & Marketing Management

January - 2018

Darinka Seamanduras

Business Strategy & Marketing Management


Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Creating and positioning brands; the power and the challenges of country brands. Project work.

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

Frequently Asked Questions

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Program participants receive two certificates:  

Certificate in Executive Management – for the thematic courses in the areas of administration 
Business English Program – for the Business English module ]

Consult your university for additional hours and credits. 

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Altavilla Vicentina - Italy
  • Dates
    3 weeks (January or July)
  • Investment
    € 6.111 + Enrollment: € 60
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    100h classroom/activities/ company visits
  • Additional Activity
    Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management
  • Language
Enroll Have questions? Talk to us!

IBS and Cookies: We use cookies to offer a better experience and performance, and to understand how you interact on our website. By continuing to browse, you agree to our Privacy Policy .