Business Strategy & Marketing Management

About the course

Short-term Professional Development Program Abroad

Program Theme

Building competitive advantage by differentiated products and well positioned brands in markets.


Undergraduates interested in Administration.


To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Business Strategy & Marketing Management

Benefits for scholarship holders participating in this program:

  • Subsidized rates at partner hotels
  • Optional visit to the Fashion District in Milan

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Professors are PhDs with vast professional experience at executive levels;
  • Two meetings with local executives within the activity schedule;
  • Optional visit to the UN Headquarters and the World Trade Organization in Geneva;
  • Build competitive advantages through the elaboration of differentiated products and the construction of well-positioned brands in the market.

Check the opinion of our former students

Testimonials from IBS Americas students who attended CUOA Business School

July - 2022

Conrado Regis dos Reis

Business Strategy & Marketing Management

January - 2022

Alfredo Navar Breach

Business Strategy & Marketing Management

January - 2022

Adriana Florez

Business Strategy & Marketing Management

January - 2022

Felipe Gallegos

Business Strategy & Marketing Management

January - 2018

Mariel Zuñiga

Business Strategy & Marketing Management

January - 2018

Darinka Seamanduras

Business Strategy & Marketing Management


Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Creating and positioning brands; the power and the challenges of country brands. Project work.

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

Frequently Asked Questions

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.

We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors. 

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Altavilla Vicentina - Italy
  • Dates
    3 weeks (January or July)
  • Investment
    € 6.111 + Enrollment: € 60
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    100 class-hours (lectures, talks and company visits)
  • Additional Activity
    Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management
  • Language
Enroll Have questions? Talk to us!

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