Biblioteca Digital

Acervo de revistas, palestras e podcasts de Administração

Artigos

01/09/2020
Responsabilidade Social Corporativa: Estudo de Caso da Microsoft

Investors and CSR: Friends of Foes? Neither of them. The question is who decides how much green shareholders want.

04/08/2020
Estratégia Competitiva de Porter: Estudo de caso da Netflix

“Lean” packages of cable TV or other streaming services? Follow the segmentation of the increasing multimillionaire television market.

07/07/2020
Gestão da Inovação: Estudo de caso da Embraer

“Most companies die not because they do the wrong things, but because they keep doing the right things too long.” Yves Doz.

10/06/2020
Balanced Scorecard: Estudo de Caso da Uber

Uber: An unprofitable company worth billions. But those who look only to the past or present? Are certain to miss the future.

14/05/2020
Blue Ocean Strategy: Amazon Alexa Case

Despite its slowing sales growth in the e-commerce industry, Amazon managed to increase its revenue up to $232.89 billion in 2018 by constantly improving and introducing new products...