Marketing Management focusing in the global Business environment, essential to marketing professionals
Target: Professionals with solid academic background and experience in projects
Enrollment Period: Request more information
To discuss Advanced Topics in Marketing Management. This program will allow the students to develop Marketing Strategies with a strong focus on the competitiveness of the global Business market.
Certificate in Executive Management (ULV) and Business English (ELS)
full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
Business English module included in the program, at no extra cost, with 27 hours of classes
Theoretical knowledge and applications, case discussions and practical activities
PhD professors from the university, with extensive academic and professional experience
January, July or September
Number of Students in Classroom:
15 - 30
U$ 6.860 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
1st week: Managing customers in the Globalized World
Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.
2nd week: International Products and Branding
Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.
3rd week: Managing Global Markets and Offerings
Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.