Advanced Topics In Marketing Management

Advanced Topics In Marketing Management

Marketing Management focusing in the global Business environment, essential to marketing professionals

Target: Professionals with solid academic background and experience in projects

Enrollment Period: Request more information

Objectives

To discuss Advanced Topics in Marketing Management. This program will allow the students to develop Marketing Strategies with a strong focus on the competitiveness of the global Business market.

Certification

Certificate in Executive Management (ULV) and Business English (ELS)

Classes

Workload:

full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities

Additional Activity:

Business English module included in the program, at no extra cost, with 27 hours of classes

Classroom Dynamics:

Theoretical knowledge and applications, case discussions and practical activities

Faculty:

PhD professors from the university, with extensive academic and professional experience

Language:

English

Datas:

January, July or September

Number of Students in Classroom:

15 - 30

Investment

U$ 6.860 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments

Content

1st week: Managing customers in the Globalized World

Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.

2nd week: International Products and Branding

Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.

3rd week: Managing Global Markets and Offerings

Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.

Testimonials

Sergio Cota
Advanced Topics in Marketing Management
Sergio Cota
Advanced Topics in Marketing Management

Program information

  • 80h classroom/activities/ company visits
  • January, July or September
  • English
  • U$ 6.860 + Enrollment Fee: U$ 90
  • Up to 16 installments
  • 15 - 30
  • Certificate in Executive Management (ULV) and Business English (ELS)

Apply for Scholarship

University of La Verne

University of La Verne

ULV

University of La Verne – ULV is one of the most traditional and respected American universities. Founded in 1891, it is a non-profit private institution associated with a foundation that supports students from all over the world. Located in California, 50 minutes from Los Angeles, it is in the center of the richest American state, in the city of La Verne.

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