To develop strategies and manage changes.
Target: Undergraduates interested in Communication.
Enrollment Period: Request more information
Objectives
To have contact with a strategy that allows the resolution of persistent and complex challenges, allies with case studies about the theme. It provides students contact with strategies development tools, implementation of original ideas and innovative experiences in organizations.
Certification
Certificate in Executive Management and Business English
Classes
Workload:
Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
Additional Activity:
Business English module included in the program with 27 hours of classes
Classroom Dynamics:
Theoretical classes, cases discussions and practical activities
Faculty:
PhD professors from the university, with great academic and professional experience
Language:
English
Datas:
January or July
Number of Students in Classroom:
15 - 30
Investment
U$ 6,479 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
Content
Week 1: Innovation and Culture
The Design Thinking stages as used by designers; the role of “crit” in Design Thinking; innovation/disruption; corporate cultures that promote divergent/creative thinking; understanding the creative process as it applies to products, services, and marketing.
Week 2: Optimizing Existing Assets: Innovative Thinking and Inspired Action
Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making; the importance of risk and failure in Design Thinking.
Week 3: Persuasive Communication in Technology and Innovation
The Elevator Pitch and applying the Design Thinking process to the development of your pitch; communicating an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; value propositions.