Location California State University, Northridge Northridge - United States
Dates 3 weeks January or July
Language English
To develop strategies and manage changes.
Undergraduates interested in Communication.
To have contact with a strategy that allows the resolution of persistent and complex challenges, allies with case studies about the theme. It provides students contact with strategies development tools, implementation of original ideas and innovative experiences in organizations.
- Free Business English module in California- Assistance and documents to obtain the American Visa- Academic Preparation and Logistics for the program
- Barbara Yarza Design Thinking & Innovation January - 2018
- Nicole Morán Design Thinking & Innovation January - 2018
- Nicole Morán Desing Thinking & Innovation January - 2018
- Marcos Paulo Castro Design Thinking & Innovation January - 2018
- Sabrina Oliveira Design Thinking & Innovation July - 2017
Partial scholarships (50%). Apply now!
Week 1: Innovation and Culture
The Design Thinking stages as used by designers; the role of “crit” in Design Thinking; innovation/disruption; corporate cultures that promote divergent/creative thinking; understanding the creative process as it applies to products, services, and marketing.
Week 2: Optimizing Existing Assets
Innovative Thinking and Inspired Action
Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making; the importance of risk and failure in Design Thinking.
Week 3: Persuasive Communication in Technology and Innovation
The Elevator Pitch and applying the Design Thinking process to the development of your pitch; communicating an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; value propositions.
California State University, Northridge is one of the biggest and most important universities in the world. Reference in teaching and research of different areas of knowledge, it stands out in the development of Technology and Business professionals. The most striking feature of your faculty members is the connection with California's economic environment, scarred by ideas that are transforming work relationships. CSUN leads these changes as a center of creating and disseminating innovative ideas.
Strategic and Innovative view in the Marketing Communication.
Check out the scholarship program
Internet Technology aligned to the business strategy of the organizations.
The impacts of new technologies in Leadership Evolution.