Location
California State University, Northridge
Northridge - United States

Dates
3 weeks
January or July

Investment
U$ 6,479 + Enrollment: U$ 90
50% scholarsh.: 16 installments of U$ 208.10

Program Theme

To develop strategies and manage changes.

Target

Undergraduates interested in Communication.

Objectives

To have contact with a strategy that allows the resolution of persistent and complex challenges, allies with case studies about the theme. It provides students contact with strategies development tools, implementation of original ideas and innovative experiences in organizations.

Benefits for scholarship holders participating in this program:

- Free Business English module in California
- Assistance and documents to obtain the American Visa
- Academic Preparation and Logistics for the program

Why should I attend this course?

Professors are PhDs with vast professional experience at executive levels;
Participants will attend 2 mandatory company visits and can also attend an optional visit to the Port of Los Angeles;
Learn to cutting edge methods of developing strategies and promoting;
Receive the necessary tools for developing strategies and implementing unique and innovative ideas in the business world.

Check the opinion of our former students

- Cinthia Obrecht
Design Thinking & Innovation
January - 2020

- Matheus Atanes
Design Thinking & Innovation
January - 2020

- Barbara Yarza
Design Thinking & Innovation
January - 2018

- Marcos Paulo Castro
Design Thinking & Innovation
January - 2018

- Sabrina Oliveira
Design Thinking & Innovation
July - 2017

Design Thinking & Innovation

Program Profile

Classes and company visits in a full-time basis

Workload

80h classroom/activities/ company visits

Additional Activity

Business English module included in the program with 27 hours of classes

Students per Classroom

From 15 to 30
students

Certification

Certificate in Executive Management and Business English

Language

English

Participate in the selection process to apply for a 50% scholarship!

Apply for Scholarship

Content

Module 1

Innovation and Culture

The Design Thinking stages as used by designers; the role of “crit” in Design Thinking; innovation/disruption; corporate cultures that promote divergent/creative thinking; understanding the creative process as it applies to products, services, and marketing.

Module 2

Optimizing Existing Assets

Innovative Thinking and Inspired Action

Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making; the importance of risk and failure in Design Thinking.

Module 3

Persuasive Communication in Technology and Innovation

The Elevator Pitch and applying the Design Thinking process to the development of your pitch; communicating an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; value propositions.

California State University, Northridge is one of the biggest and most important universities in the world. Reference in teaching and research of different areas of knowledge, it stands out in the development of Technology and Business professionals. The most striking feature of its faculty members is the connection with California's economic environment, scarred by ideas that are transforming work relationships. CSUN leads these changes as a center of creating and disseminating innovative ideas.