Strategic and Innovative view in the Marketing Communication.
Target: Undergraduates interested in Communication
Enrollment Period: Request more information
Enable the marketing communications manager in the company's joint strategy with the creative processes and message.
Certificate in Executive Management and Business English
Full day classes and activities for 3 weeks - 48h in classroom and 5 hours of extra activities
Business English module included in the program with 27 hours of classes
Theoretical classes, cases discussions and practical activities
PhD professors from the university, with great academic and professional experiences
January or July
Number of Students in Classroom:
15 - 30
U$ 6.479 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
Week 1: Managing Integrated Marketing Communications
Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.
Week 2: Communication Design
Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.
Week 3: Innovation & New Trends in Business Communication
Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.