Strategic and Innovative view in the Marketing Communication.
Target: Undergraduates interested in Communication
Enrollment Period: Request more information
Objectives
Enable the marketing communications manager in the company's joint strategy with the creative processes and message.
Certification
Certificate in Executive Management and Business English
Classes
Workload:
Full day classes and activities for 3 weeks - 48h in classroom and 5 hours of extra activities
Additional Activity:
Business English module included in the program with 27 hours of classes
Classroom Dynamics:
Theoretical classes, cases discussions and practical activities
Faculty:
PhD professors from the university, with great academic and professional experiences
Language:
English
Datas:
January or July
Number of Students in Classroom:
15 - 30
Investment
U$ 6.479 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
Content
Week 1: Managing Integrated Marketing Communications
Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.
Week 2: Communication Design
Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.
Week 3: Innovation & New Trends in Business Communication
Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.