Location
California State University, Northridge
Northridge - United States

Dates
3 weeks
January or July

Investment
U$ 6.479 + Enrollment: U$ 90
50% scholarsh.: 16 installments of U$ 208.10

Program Theme

Strategic and Innovative view in the Marketing Communication.

Target

Undergraduates and graduates interested in IT Management and Digital Technologies area.

Objectives

The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.

Benefits for scholarship holders participating in this program:

- Free Business English module in California
- Assistance and documents to obtain the American Visa
- Academic Preparation and Logistics for the program

Why should I attend this course?

Professors are PhDs with vast professional experience at executive levels;
Participants will attend 2 mandatory company visits and can also attend an optional visit to the Port of Los Angeles;
Develop a strategic and innovative vision in Marketing Communication;
Empower yourself by learning aligned strategies with creative processes of media vehicles, messages, and content;

Check the opinion of our former students

- Agustina Mendez
Communication, Design & Innovation
January - 2020

- Juan Ignacio Metz
Communicatio, Design and Innovation
January - 2020

- Karina Merulla
Communication, Design & Innovation
January - 2018

- Nicole Morán
Communication, Design & Innovation
January - 2018

- Wilma Alicea
Communication, Design & Innovation
July - 2017

- Guilherme Floriano
Communication, Design & Innovation
July - 2017

- Andrea Patricia
Communication, Design & Innovation
July - 2017

- Romullo Herzer
Communication, Design & Innovation
July - 2015

- Nathália Tavares
Communication, Design & Innovation
July - 2015

- Matheus Serdeira
Communication, Design & Innovation
July - 2015

- Camilla Venosa
Communication, Design & Innovation
July - 2015

Communication, Design & Innovation

Program Profile

Classes and company visits in a full-time basis

Workload

80h classroom/activities/ company visits

Additional Activity

Business English module included in the program with 27 hours of classes

Students per Classroom

From 15 to 30
students

Certification

Certificate in Executive Management and Business English

Language

English

Participate in the selection process to apply for a 50% scholarship!

Apply for Scholarship

Content

Module 1

Managing Integrated Marketing Communications

Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.

Module 2

Communication Design

Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.

Module 3

Innovation & New Trends in Business Communication

Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.

California State University, Northridge is one of the biggest and most important universities in the world. Reference in teaching and research of different areas of knowledge, it stands out in the development of Technology and Business professionals. The most striking feature of its faculty members is the connection with California's economic environment, scarred by ideas that are transforming work relationships. CSUN leads these changes as a center of creating and disseminating innovative ideas.