Location California State University, Northridge Northridge - United States
Dates 3 weeks January or July
Language English
Strategic and Innovative view in the Marketing Communication.
Undergraduates and graduates interested in IT Management and Digital Technologies area.
The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.
- Free Business English module in California- Assistance and documents to obtain the American Visa- Academic Preparation and Logistics for the program
- Karina Merulla Communication, Design & Innovation January - 2018
- Karina Merulla Communication, Desing & Innovation January - 2018
- Wilma Alicea Communication, Design & Innovation July - 2017
- Wilma Alicea Communication, Desing & Innovation July - 2017
- Guilherme Floriano Communication, Design & Innovation July - 2017
- Andrea Patricia Communication, Design & Innovation July - 2017
- Romullo Herzer Communication, Design & Innovation July - 2015
- Nathália Tavares Communication, Design & Innovation July - 2015
- Matheus Serdeira Communication, Design & Innovation July - 2015
- Camilla Venosa Communication, Design & Innovation July - 2015
Partial scholarships (50%). Apply now!
Week 1: Managing Integrated Marketing Communications
Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.
Week 2: Communication Design
Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.
Week 3: Innovation & New Trends in Business Communication
Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.
California State University, Northridge is one of the biggest and most important universities in the world. Reference in teaching and research of different areas of knowledge, it stands out in the development of Technology and Business professionals. The most striking feature of your faculty members is the connection with California's economic environment, scarred by ideas that are transforming work relationships. CSUN leads these changes as a center of creating and disseminating innovative ideas.
To develop strategies and manage changes.
Check out the scholarship program
Internet Technology aligned to the business strategy of the organizations.
The impacts of new technologies in Leadership Evolution.