Communication, Design & Innovation

Communication, Design & Innovation

Strategic and Innovative view in the Marketing Communication.

Target: Undergraduates interested in Communication

Enrollment Period: Request more information

Objectives

Enable the marketing communications manager in the company's joint strategy with the creative processes and message.

Certification

Certificate in Executive Management and Business English

Classes

Workload:

Full day classes and activities for 3 weeks - 48h in classroom and 5 hours of extra activities

Additional Activity:

Business English module included in the program with 27 hours of classes

Classroom Dynamics:

Theoretical classes, cases discussions and practical activities

Faculty:

PhD professors from the university, with great academic and professional experiences

Language:

English

Datas:

January or July

Number of Students in Classroom:

15 - 30

Investment

U$ 6.479 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments

Content

Week 1: Managing Integrated Marketing Communications

Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.

Week 2: Communication Design

Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.

 

Week 3: Innovation & New Trends in Business Communication

Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.

Testimonials

Karina Merulla
Communication, Design & Innovation
Karina Merulla
Communication, Design & Innovation
Wilma Alicea
Communication, Design & Innovation
Wilma Alicea
Communication, Design & Innovation
Karina Merulla
Communication, Desing & Innovation
Karina Merulla
Communication, Desing & Innovation
Wilma Alicea
Communication, Desing & Innovation
Wilma Alicea
Communication, Desing & Innovation
Guilherme Floriano
Communication, Design & Innovation
Guilherme Floriano
Communication, Design & Innovation
Andrea Patricia
Communication, Design & Innovation
Andrea Patricia
Communication, Design & Innovation
Romullo Herzer
Communication, Design & Innovation
Romullo Herzer
Communication, Design & Innovation
Nathália Tavares
Communication, Design & Innovation
Nathália Tavares
Communication, Design & Innovation
Matheus Serdeira
Communication, Design & Innovation
Matheus Serdeira
Communication, Design & Innovation
Camilla Venosa
Communication, Design & Innovation
Camilla Venosa
Communication, Design & Innovation

Program information

  • 80h classroom/activities/ company visits
  • January or July
  • English
  • U$ 6.479 + Enrollment Fee: U$ 90
  • Up to 16 installments
  • 15 - 30
  • Certificate in Executive Management and Business English

Apply for Scholarship

California State University, Northridge

California State University, Northridge

CSUN

California State University, Northridge was founded in 1958. It is a public university in the Northridge neighborhood of Los Angeles and belongs to the California State University system which has 23 campuses and 8 University centers. Cal State Northridge is located 20 minutes from Hollywood.

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