Marketing & Value Management: Check our student’s interview!

Qual o impacto do programa Marketing & Value Management na vida de um profissional de Marketing?

Ruth María Rodríguez Ferreiros, 40 anos, reside na Espanha e realizou o nosso curso em julho de 2018 na University at Albany – State University of New York. Responsável pelo departamento de Comércio e Internacionalização, é uma profissional de destaque na área, com qualificações que vão de Licenciatura em Gestão de Empresas, Marketing 2.0, Google Apps e Coaching.

Confira o depoimento da nossa aluna sobre a sua experiência internacional!

O curso tem como objetivo desenvolver a capacidade crítica do aluno na solução de problemas de Marketing. Quando você retornou ao seu cargo, essa habilidade foi colocada em prática?

Sim, quando cheguei ao escritório a primeira coisa que meu chefe e colegas me perguntaram foi: “O que você aprendeu? O que você trouxe de novo para nós?!”. Então realizei um briefing para explicar algumas coisas que aprendi no curso.

Além de sermos uma empresa, assessoramos outras companhias em Marketing e Internacionalização, Marketing Tradicional, redes sociais, web, etc. Como sou a Coordenadora da equipe, toda estratégia utilizada hoje é com base no que aprendi em UAlbany. Já encomendei alguns livros do professor Dr. Zwanka para aplicarmos ainda mais, pois ele possui experiência no ramo alimentício, que é a área dos nossos clientes mais importantes.

Dr. Russell J. Zwanka, Professora Heidi Reale, Ruth e o Diretor Mark Rentz
Dr. Russell J. Zwanka, Professora Heidi Reale, Ruth e o Diretor Mark Rentz
Turma do curso Marketing & Value Management com a Prof. Heidi Reale
Turma do curso Marketing & Value Management com a Prof. Heidi Reale
Estádio da University at Albany - State University of New York

A turma visitou a empresa Overit e a sede da ONU. Como foi ter esse contato com a realidade de negócios de NY?

Percebi que as empresas de New York trabalham de um modo bem diferente do meu país. Aqui na Espanha somos mais conservadores; lá eles são mais inovadores. Estamos um pouco atrás do líder, do primeiro que faz as coisas pela primeira vez. Em geral as empresas não se permitem inovar no Marketing ou em qualquer outro aspecto de negócios. Essa é a principal técnica que temos que aprender e colocar em prática.

Ruth na empresa Overit - New York
Ruth na sede da ONU - New York
Ruth na sede da ONU - New York

Você tem um background incrível! Por que decidiu investir em um curso executivo internacional?

ensei que indo para um país diferente como os Estados Unidos (especificamente New York) e estudando em uma universidade que é reconhecida mundialmente, iria melhorar o meu nível de inglês e profissional. A experiência foi muito mais que isso, conheci pessoas e professores maravilhosos, nossa turma foi um grupo muito coeso, unidos apesar das diferenças de idade e país de origem.

Os seus colegas de classe eram de outras nacionalidades. Essa troca cultural que você teve no programa expandiu a sua visão sobre o Marketing?

Na sala tínhamos pessoas da China, Turquia, Brasil (o Brasil é um país tão grande, ver as diferenças dentro desse próprio país me impactou bastante). Aprendi muito com eles, em como eles veem o mercado, as diferentes perspectivas sobre o mesmo produto, dizer o que fazemos na Espanha, ouvir o que é feito no Brasil e na China.

Ruth e sua turma do curso Marketing & Value Management no campus de UAlbany
Capstone, projeto final da turma
Ruth com as turmas Marketing & Value Management e Business English, no campus da universidade

O que você diria para um estudante que está começando a dar os primeiros passos no Marketing?

Primeiro você deve ser curioso e muito observador, no sentido de estar sempre disposto a aprender coisas novas. Eu recomendo que você tenha uma experiência como a IBS Americas me ofereceu – o conhecimento por base da imersão é muito mais enriquecedor.

Ter no currículo um curso intensivo de Marketing em uma universidade estrangeira, ainda mais New York, não é algo que você vê com frequência na Espanha. Quando as empresas estão contratando isso conta muito: um mês estudando em uma universidade do exterior, frequentando aulas em outro idioma, etc., é muito positivo para os jovens que estão começando a fazer sua carreira. Tenho recomendado essa experiência para minha família, amigos com filhos, primos pequenos, todos!

Ruth na formatura do programa Marketing & Value Management - UAlbany
Ruth na formatura do programa Marketing & Value Management - UAlbany

Que atitude foi fundamental para você chegar onde está hoje?

Primeiro o fato de gostar do meu trabalho. Você vai desenvolver isso todos os dias por oito ou dez horas, e quando você está em uma profissão como o Marketing, verá anúncios nas redes sociais, televisão ou outdoors sob outro ponto de vista, analisando tudo isso. Em seguida, é claro, me cercar de pessoas que também compartilham o mesmo desejo de aprender e trabalhar.

 

Para receber informações sobre os nossos cursos executivos no exterior, processos seletivos de bolsas de estudos, destinos, valores, conteúdo programático, etc., mande um e-mail para blog@ibs-americas.com!

We have interviewed Pearson Business School’s Dean: Will Holt!

Will has been the Dean of Pearson Business School since 2014. Responsible for business school operations, works directly with students, academic staff and sector partners, ensuring a unique experience for each student.

The passion for education and knowledge led him to Pearson College London. Will is a specialist in Accounting and Finance education, holds a bachelor’s and master’s degree in Business from the University of Birmingham and the Montpellier Business School (ESC Montpellier) – check it out in Pearson’s website.

His background was visible during our conversation. Check out what Will, Dean of our partner university, has to say about his career, Pearson College London, the future of business and his advice to professionals who want to succeed!

You have more than ten years of experience in Education field. In your point of view, which skills should students begin to develop today to be prepared for the job market in the future?

One of the most important skills for me and our institution’s teachers is agility. What do we mean by that? The ability to adapt to succeed in environments where change is standard, something that happens frequently. Incorporate knowledge in several areas to integrate technologies that don’t yet exist in order to find future solutions. Communicate effectively – be able to stand up and talk to small or large audiences.

From a business perspective, we think that there is a blind spot in professionals, where attitude is deep down, but not in a way that adds value to the organization, and that is sometimes a problem. In short: your attitude, your mind-set.

You are currently the Dean of Pearson Business School. What attitude was essential for you to get where you are today?

I think, above all, believe. Believe that you can do a good job. I always tell my students and alumni: if you want to grow in a company, do what a person above your job does. You will begin to be seen in that position. I think that’s exactly what happened to me, I started acting as the Dean of Pearson Business School even before I actually became the Dean.

Pearson College London is the only FTSE 100 university to award degrees, the only one in education that is actually immersed in this industry. How does this affect the training of students?

It affects in several ways. We try to work in our professional culture, creating a unique educational environment where this directly influences how we organize our courses. We all go through a process of evaluation and performance analysis, like a regular university. Our professors are professionals. We have two professors in our team who were CEOs of large companies (Dell and Microsoft). They have decided to change careers, but the business background is still there.

Why choose Pearson College London when thinking to attend an international executive program?

There is a saying that “if you are tired of London, you are already tired of life“. London is a beautiful city! There is always something for you to do! But in addition to all the city’s attractions, Pearson College London creates a professional learning environment. You will have the opportunity to attend classes with professionals who teach what books can’t bring in a work environment.

We seek to transmit a very immersive experience, rich in different aspects of business, in addition to the contact our students have with professors and speakers. We seek to offer a great cultural experience while our students are with us in London.

What is your advice to professionals who want to achieve success?

I think being successful is probably lucky, many people don’t like to admit it, but there are always elements that influence this. Being in the right place at the right time, for example. But besides that, work hard, have attitude. Proactivity is always well seen in a company. And look for your opportunities, don’t expect something to happen.

To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!

University of La Verne Student’s Interview: Gustavo Lessa Moser!

Gustavo Lessa Moser, 24, graduated in Production Engineering, lives in Copacabana (Rio de Janeiro, Brazil) and attended our program Strategy & Marketing at University of La Verne in January 2017.

Education and entrepreneurship are part of his professional life – at university he volunteered to monitoring, attended lectures and specialized in entrepreneurship. Nowadays, he is coaching and training at the company he works, “people are more important than process and adjusting to changes along the way is more important than following a plan” he said.

Check below what our student has to say regarding his international experience!


You attended classes at University of La Verne in January 2017. How this experience changed your life?

The content of classes, contact with people from all over the world, studying in a country that has a culture so much different than my own… everything has broadened my perspectives, making me think differently.

I realized that it is up to me to follow what I want and make the difference instead of waiting for it to happen or waiting for people to say which path I must follow. As soon as I came back from La Verne, it was clearly for me.


Regarding professors, what have surprised you?

Two things in special. I liked the Marketing professor, Steve Fialho. To me, he was the best professor in this program! He is a charismatic person and teaches in a way that I really like, which is a much more extensive method, presenting the content and letting students bring to class what they think, what they know about the subject. It helped me to see marketing in a different way.

Regarding the strategy class, professor Douglas Chun gave us the opportunity to have contact with the Chinese culture, which is more disciplined and pragmatic. Some projects that we developed were regarding the Chinese market. So, for example, we had to think how Coca-Cola would develop its new product to that culture. We did an extensive research, you know? It was so exciting!


Which place have you liked the most in California?

I stayed in Los Angeles the most. I enjoyed visiting the Santa Monica Pier. The contact with local people, tourists, the beach at the end of the day with the sunset and the amusement park… that American thing, you know? It is so nice to live this experience! I am a big fan of American basketball, so I watched four basket games at STAPLES Center. It was amazing!


What are you expecting for your professional future?

Well, I think it will be totally different. The most important for a professional is to develop its capacities. I think, by the way, that programs will no longer be divided into specific areas – people will develop abilities and competences. A company divided by sectors, for example, I think this must end. It will be multidisciplinary groups, bringing together fields of knowledge with the same purpose. We will work our knowledge and creation skills, not manual labor. It is obvious that it will take some time! But professionals should be aware.


What would you say to someone of your age that has the dream of studying abroad?

I would say that this should be a priority. Talking about the language, for example, nowadays is really important to know how to communicate in English and to have access to what is the best in fields of study. I myself that like technology, can’t wait the translation to access a content, so I wouldn’t be left behind. I need to learn to consume this content in English. I can’t be unconnected with the European economy, to Brexit and how this will impact the world. I would say that it is too important to prioritize an experience abroad, so you can know new people and broaden your perspectives. This is becoming more important each day!





To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!



We interviewed our CUOA Business School student, Tierra Alexandreya Chess!

Tierra Alexandreya Chess, 21, experienced her first international adventure with IBS Americas. She attended our International Management & Leadership program at CUOA Business School in January of 2017. Since her course, Tierra has visited more than 12 countries and has made it her mission to continue gaining new perspectives by immersing herself in new cultures.

Read the interview below to see how our program helped uncover a new passion and create a positive change in her life!


You attended our International Management & Leadership program at CUOA, in Italy. What did you find to be the most remarkable part of your time in Italy?

In Europe, you can visit as many countries as you want. We cannot do this in the United States. Besides that, the program added so much for approaching important and contemporary subjects, such as dealing with negotiations and, mainly, understanding people and their differences.


What impact did the professors have on the program?

The Professors are all from different countries, so there is a lot of diversity and different perspectives. I was able to ask a lot of questions regarding the country of each one of them. Going to the United Nations, learning how to get a job there, the contact we had with study cases… Everything was amazing!


Considering your academic experience, you have just graduated from SUNY Plattsburgh, with different minors in Economy, Finance, etc. Why did you choose this program?

The programs were in the content of my university’s schedule, so I thought about getting credits to the university. With IBS’ help, I was able to do so in different countries, with different people. It was worth it. I hope it increases my CV and help me getting a job in New York, something that is not easy. Every contact I had with more than 10 different cultures helped a lot.


Did this program bring new perspectives for your professional life?

Yes, for sure. As you know, everyone always thinks that their way of doing something is always the best. Going to Italy showed me a different scenario. People deal with things in a different way due to having different perspectives. This experience has broadened my horizons and given me new perspectives.


Which did you enjoy the most in Italy?

Milan! There is a lot of history and it seems like New York, comparing the city and shopping. I was surprised with the cold weather in Italy. It is basically the same as it is in New York and I was not hoping for it. I need to learn about weather.


What would you say to someone from country that is starting to have a dream to attend an executive program abroad?

The World is much bigger than what you see. There much to learn and live. When you visit another country and meet new people, you start to understand them better. I complain about my country, but visiting other countries made me value mine.


Why did you choose IBS Americas?

It’s funny, because I wanted to study in Hawaii; but I was there for 6 months and it wasn’t what I expected. They told me not to let my dream of traveling the world behind, because after this I didn’t want to travel anymore. The dean of my university introduced me to a student that have traveled with IBS, I made a research and thought “ok, I will try”. It was not that expensive, my university and my mother helped me as well. I am happy I did so, because I learned a lot. I understood that there is a lot to learn. I thank until today this opportunity.

IBS Americas opened my eyes to travel. Now, I have friends from 10 different countries, just for attending one of IBS programs. I have visited 5 of them. Besides that, I spend less Money with accommodation, my friends show me their cities… It is a pleasure to have this connection with different countries. Thank you, IBS AMERICAS!


Did you like it? Check the interview with our student Jamile! She holds a leadership position at Banco Bradesco (Brazilian bank – considered one of the most valuable brands in Latin America since 2012, by the consultancy Brand Finance) and attended the Business Strategy & Marketing Management program at CUOA Business School in January 2018!





To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

We interviewed an Alumni of our course in São Paulo, Brazil: Candance M. Mehaffey-Kultgen!

Born in Germany, Candace M. Mehaffey-Kultgen moved to the United States as a young child and, after graduation, began to pursue her career in Business, Ethics and Organizational Behavior. Assistant Professor at Fort Hays State University with 30 years of experience, she has taught in Guatemala, Russia, Estonia, China, the Middle East, the United States, Canada, Germany, Sweden and Denmark.

Candace’s passion for knowledge and world cultures makes her much more than a teacher, but a beacon for those who truly seek to learn, “I am old enough to be wise and young enough to know that I still need to learn” she said. Having spent her childhood in an orphanage and being adopted in the United States she took advantage of her new opportunities and created a unique perspective of Business and Education.

Check out this remarkable interview where Candace M. Mehaffey-Kultgen tells her experience in the Strategy & Marketing for Emerging Countries program at Universidade Paulista in São Paulo, Brazil, and shares details about her career and her professional ideology!


You are attending the Strategy & Marketing for Emerging Countries program here in São Paulo, Brazil. What was the most memorable experience you’ve had?

I loved all the teachers, they brought new information to my life. I teach business at a Business School in the United States, but we do not have much information about Brazil. This has been a delightful experience in learning how the economy works in Brazil and how businesses react to poverty. I loved every minute of it.


You are currently an Assistant Professor at Fort Hays State University, Hays, Kansas. Is the program providing you new perspectives in teaching?

Certainly! At that moment our university had no information about what is happening in Brazil. Now we will have a perspective of the emerging economies in South America. When I return to the United States, I will put together a presentation to the entire university, so they can understand what I am learning here, taking it to their classrooms, in Business, Leadership, etc. Because people always want to make new business, especially to emerging countries that they would like to teach or invest. I will also give lectures to our community. I will teach all that I am learning, things that my students and co-workers have no idea about.


Did you get a chance to talk to your classmates about their country’s economy? We have people from Peru, Colombia, etc., in the classroom. How was this experience?

It was fascinating. In the class we have people from the United States, Chile, Colombia, Peru, Brazil and when we are talking in the classroom, bringing all the ideas and cultural information, it gives me the opportunity to have an insight beyond Brazil, but also about the other countries. Having these classes, to know about the country of each one and perhaps to travel there, learning individually what the market works, how they are working with social economy, improving the lives of the people who live there, etc. We talked about many things, for example the coffee industry. It was a fascinating experience. There is so much knowledge! I could not put together all the information so fast.


Was there a reality clash regarding the cultural differences of your country and the Brazilian culture?

I think there is an awareness. The culture of the vast majority of Americans and the culture of Brazilians is different in many ways, but I do not see it as a conflict, only different. For me, when it comes to cultures, there is no right or wrong, only different. When I think in terms of Brazilian culture, there are several wonderful characteristics.

Areas that need improvement in the Business sector, to help the poorest to make money, providing them with better living standards. I think this is very important. From what I’ve learned so far, it’s something Brazilians are trying to do. This aligns with everything I believe, even if there are cultural differences. There are people in business, teachers, etc., who says “we do not care about the poor! Let them find out what to do“. I do not agree with that, regardless of culture. Say “Oh, I did not know that! What if we did this? What if we did that?” is to take up different cultures and create something new from it. It’s unbelievably fabulous.


You are an academic professional with multiple certifications. Almost all the themes of your work involve cultural differences, both in business and social matters. What is so intriguing about it?

Oh, I do not want to cry! We need to be the agents of change. We know that people have their rights and should have things like food, clothing, education. We know that education is what drives people out of poverty and gives them a better chance in life. This means cultivating the values ​​we believe in, living everyday, joining forces, taking the best from each culture, and developing a plan of action that touches everyone’s life is important. That’s why I educate. Every student, when I see the lamp turn on, I think it’s one more to join the group that says “no.” The government can’t do it or will not do, I don’t know, don’t want to get into political issues, but for who is it? It’s for you, for me. If we do not understand the cultures of the people we are talking about, their needs, their wants, we can’t build anything good. If we want change, we have to understand each one. We don’t need to say “I love you” but we need to say “I respect your right to feel the way you feel and together we can find a common ground to build the future of all people.”

That’s why I’m passionate about what I teach. I teach Business, I still consult and things like that, but my biggest goal is to teach young people to be agents of change, uniting cultures rather than, “No, I do not like them.” This brings us to nothing but down. We need to get people to grow, that means working together. Find common ground. And the common ground is not money, it’s who you are, what you feel, what you want to see happen. That is where the change begins and takes us to the next level. That’s what I hope to do.


When you enter a classroom, what is your ultimate goal?

Teach something new, to take with one and use in one’s work. I do not want to use only book knowledge, I want them to see how this applies, just as the teachers here do. They bring the information to real life and open space for questions, as it was in Natura (Brazilian company that operates in the sector of products for face, body, etc.)

When a person is memorizing, there is no knowledge. But when you can relate what you learn to what you are living, there is a greater understanding. This is knowledge, for it will be forever. Every class is a transfer of knowledge. I give them something that they may already know, but for the first time they associate it with practical life. I can see it here in the program. At Fort Hays University we have teachers who do not have this experience in business, this is something that IBS Americas adds and is valuable in the academic and professional world.


What is more important: method or content?

I think both. Some learn from mistakes, is it content or method? I think both are needed. Your method is based on your content, your content may be based on methods that were used in the past. It’s a combination of the two. You don’t have one without the other.


What would you say to someone in your country who is beginning to dream of taking an international program in Brazil?

I would say: go! There are many opportunities! Especially for our Business students at Hays State University. I will promote the program and hope that the students see the value, maybe investigate for themselves. Having credits for the classes you are taking in the summer, in a place as beautiful as Brazil, which has a wonderful and unique business environment, with many opportunities, why would they not want to learn? And my experience so far has been so fabulous, that I hope you have a lot more students, not just from my university.

Whoever is reading the blog, you should attend IBS Americas programs! It is wonderful! You will learn a lot, you will make a lot of money in the future, you will have knowledge, credits in the university, what is there not to like? Come here to learn about culture and see which program will bring you more opportunities in your country. Power comes from knowledge. Come to Brazil!



To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

Also read our article, São Paulo: synonymous of diversity in every way, to know what you will find in the richest and most multicultural state of Brazil!

We interviewed our Pearson College London student, Filipe Alves!

26-year-old Filipe de Souza Alves and his family are the head of a successful company: Implantec Health Care Technology®, an institution that provides services to several areas of Health. With great knowledge in Business Strategy, it is correct to say that his profession goes beyond chance – it is in the blood. Born in Belo Horizonte and attending his last year of Civil Engineering at the Federal University of Minas Gerais, Filipe attended our Contemporary Topics in Business Strategy program in January 2018, at Pearson College London.

Get to know the experience of our student in a British college, the contemporary view on Business and a little of his history, which is synonymous with restlessness: the search for knowledge is of great value in his life.


You attended the Contemporary Topics in Business Strategy course at Pearson College London. What was the most remarkable experience you had there?

What struck me the most was having contact with Business English. I have already had contact with academic English, but nothing focused specifically on business. I did not have the knowledge of what was happening in Europe, & how Strategic Management is operated there. So, it was very important to get that perspective, which is taught in a very interactive way. The professors are excellent, and the classmates were extremely helpful in the development of the classes.

Being immersed in a business-driven course and city, was incredible. I know it’s not possible for everyone to have that opportunity, but I wish that is was more accessible. I think it is important for the development of everyone to have this experience.


What was the most meaningful learning you received from professors?

I have difficulty applying what I learn in the classroom to what I do in day to day practice but, they managed to bridge the relationship of learning and what to do in real life. One thing I had trouble doing, for example, was knowing how to apply a SWOT analysis in practice. That was a very significant gain.


What professional trait did not have your attention before, but developed in you after the course?

Analyze a company broadly. Before, I analyzed it thinking that each function worked separately, but after this course I see that all the people that integrate a company are multitasking. If people work in a complementary way, performing their function and being able to perform other functions, the company is complete.


What made you realize that you needed to invest in an international executive program?

We have a family business. I will graduate soon and my brothers and I want to take over the company, but to take over a business, we need knowledge, and there is no better way to seek knowledge than by going outside the country. Knowledge here in Brazil is something I have, so I wanted to seek knowledge in another culture, to see how things worked there, because the situation they are living in Europe is very different, compared with the situation we are living here in Brazil.


Was studying always something important to you, or did it come about as time went on?

There are few areas that I have pleasure in studying. In Business, Management, etc., I study alone because it’s something I like. Every fifteen days I have a class with a professor, also my mentor, where we learn about Harvard cases, MBA, and so on. We analyze decision-making in several companies and in different areas, this way I can acquire knowledge, both for life and for business. I like it.


Why did you choose IBS Americas?

I researched a lot before choosing. I’m a very curious person. So, I wanted to know who IBS Americas was: what they do, what the courses are like, etc. The initial contact came thanks to Prof. Ricardo, because he has a communication with my University and I received an email containing some details about the courses that were being offered by IBS. I thought about this at home and decided to send my resume to see if I would be granted the scholarship. I was already looking for something to develop a part that I had not developed yet, which is the Business area. So, I was looking for something other than a conventional exchange. It was a research process and cost-effective. I do not go straight choose without thinking or searching. And it was worth it!


To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

We interviewed our State University of New York student: Andrea Pereira García!

With 14 years of experience in Administration and 11 years of experience in Financial field, Andrea Pereira Garcia, is currently working for the President of Uruguay and decided to share with us her experience at State University of New York – New Paltz.

Showing her human and social viewpoint regarding Finances, Andrea talks about what she expects for the future in her field and country, offering details about her professional and personal journey. Determination, education and resiliency made the countryside girl (Nueva Helvecia, Colonia), that had to cross 120 km to study and be an outstanding student to reach the point she is at now. Do you want to know how? Check below to find the interview:


You attended Corporate Financial Management program at SUNY – New Paltz. Which part of this course has been most influential in your career?

The “mental breakdown” of my perspectives of how to do things and how to communicate, professionally saying was the biggest thing I took away. My viewpoints were narrowed down to only what I had learned in Uruguay. I had never left the country, so when I went to the U.S, the necessity of having to open my mind and try to communicate in another language served as an incredible breakthrough for me. After I crossed this barrier, I realized that the professional level there is a rich country, with challenges beyond the ones I knew in my home country.

It was a fast course, mentally speaking. I received intensive training about the bank sector and the stock market as a whole. I put my knowledge into practice in Manhattan, where we visited local companies, and this showed me something that I never had the opportunity to see, it was beyond what I used to working with in Uruguay. At this point, I was thinking about how I was doing things in Uruguay and how I could apply this new knowledge in my day to day work.


What was your biggest gain in your personal life at SUNY?

The student/professor relationship was the best part for me, the professors were very warm and engaging. I am still in contact with Professor Edward Lane and I am redirecting my professional career with him as a mentor. Professor Philip Chang helped me develop my English, he was always available and ready to ensure that my course was as beneficial as possible. I am still in contact with them and they are always there for students that want to grow. There was a knowledge exchange, and this added to both my human and professional aspects.


When you think about your professional journey, which attitude was essential to be where you are today?

My personal life was never easy. Education in Uruguay is easy to access, but I was born in a countryside city, and universities are centralized in the capital. So, when you do not have access, the effort that you must put forth to go to the capital and experience these studies is very important. Determination and resiliency were essential.

Determination because leaving a city with 14.000 habitants (working in a bakery that time) and going to live in the capital, far away from my family, to work in a textile industry, and have to support myself was difficult. Resiliency to adapt to adverse situations that came when I left to live in a city that was different than mine. Now, I have been working for the Government in Financial and Account fields, I can see that both qualities helped me to reach my position.


What is the biggest difficulty that you had to face in your career?

There are two things that were important to me: a test to enter the Government Office, which I competed against 350 candidates. It was a difficult process, because the test was about international financial subjects, something that universities do not talk about as much as they should. Reality is different. The second one was to leave my country for the first time with IBS Americas, facing my fear. If you do not face your fears, you end up creating a barrier in your life that you cannot overcome.


Have you always liked to study?

Yes, I always liked to read! Academically speaking, I was always an outstanding student at school. The only inconvenience was to travel 120 km from my city to the capital, but I do not regret it, because I reached my goal.


Do you have someone that inspires you? Or that helped you in this process to proceed and do not give up?

I had important authors, like Miguel Alonso Puig, Tony Robbins, Warren Buffet, Robert Kiyosaki and more that helped me change my way of thinking and continue to persist in the next steps of my life.


We have talked about difficult times, what was your best achievement?

This is a good question. I believe that apart from receiving a title, increasing my contacts – what we call “Networking”, to have people around to help me grow and, in some way, grow with me was the best achievement. This has more value than any other subject learned in a book.


With this international experience, what is your point of view about the future of Administration and Finances in micro-companies? When you think about 50 years from now, how will it be?

This is a question that I asked myself since I was at a university; micro funding is funding micro-companies. It seems to me that there should be more emphasis on this than there is right now. I believe that before going to a university, students should learn the fundamental principles of financial education and know that organizational skills and tools are important subjects to start a business. Since many students are forced to have a job while studying, effective management of their incomes determines their financial freedom. That is why I believe there should be personal Finance and Administration as a subject in public schools and high schools for those who do not enter university and want to develop a venture.

Today, I am at AJE (Young Entrepreneurs Association – Uruguay) and when they first arrive, everyone asks the same question: “How can I have access to financing to carry out my project?”. Although there are some organizations, the entrepreneur is still a bit “lost” in the universe of the institutions. I think there should be more access to such information. If business ventures or ideas, which represent a part of the country’s gross domestic product (GDP), do not have good access to information, an educational structure to develop micro-enterprises, we are not giving importance to it. There is a traditional economy and today, with technology and with the increase of generators of new business ideas, young people want to do something more. I believe that microfinance must have a place of importance in the educational field.

I have an environmental project and that is why I am at AJE. At the university I carried out a research project about what common characteristics entrepreneurs have in Uruguay. With this, we try to know what common qualities an entrepreneur has and what others do not own or do not develop. In addition, personally, in my concern for the environment, I am starting a business idea, but it is in the stage of feasibility, that is, whether it is possible to be profitable and work for our country. So when I ask myself this question, I respond from my own experience: that microfinance should have a greater focus of study within universities; and before reaching it, more training and greater encouragement from state agencies and private agencies is needed.


What would you say to the student who is just getting started in this business?

Always be in the habit of seeking more information than they provide you, you have to be make it a point to teach yourself, using technology as a tool, an ally. Today there are free online professional courses and access to learn another language is also increased. Be curious, make sure you’re curious and use technology.




To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

2018 Award for International Excellence – Gaia Antonaci

The words of a Champion..

“…I decided to follow my strongest passion – fashion – which brought me to Glasgow Caledonian University in London where I am currently attending a Master of Science in International Fashion Marketing. I have always looked at marketing as a powerful means to directly express fashion creative ideas by developing successful and powerful strategies to make consumers see the real value behind a fashion creation. The importance of strategy in undeniable in the marketing field as it can be identified as the “road map” to achieve important results, from an economic, social and environmental point of view. For this reason, your course can surely teach me how to develop strategic plans by applying modern marketing theories, helping me to accomplish my goal of becoming a professional marketer in the fashion industry. Even if marketing is strictly linked to the concept of selling, I believe in its strong ability to spread awareness among consumers regarding the importance of sustainability. Therefore, an effective strategy is absolutely needed to sensitize consumers and correctly invest in technology and innovation.

This is why I believe that your course can help me, not only to deeply improve my knowledge and shape my professional career but also to build a new generation of marketers able to drive change and make our world a better place to live. Attending this course at the University of La Verne is the greatest chance to express my ambitious, broad-minded and forward-looking personality, looking at my professional career not as a self-accomplishment, but as building a better future for my planet and next generations. To reach my objectives, profoundly believing in the power of communication, I looked at myself as a future Marketing communications manager, able to create and implement the marketing strategy and develop effective marketing communications. This role suits my personality because I would combine both creative and analytical sides of marketing, by developing new innovative and visionary ideas thanks to an accurate research and analysis of market trends and customer opinions. Strategy has always represented a key point in my educational and professional experience.

Last year, I had the chance to participate at Sustainable Luxury Academy in Milan, where I continued to develop strategies to advance sustainability integration in luxury supply networks, as well as to drive industrial collaborations toward supply chain traceability and network integration by using scientific knowledge. This experience, together with my participation at National Model United Nations (NMUN) in New York, made me really understand that an effective strategy is a result of working in team with synergy and unity. These two programs made me develop strong team working skills, teaching me how to make the most of different cultural, economic and social backgrounds. More specifically, by participating at NMUN, I developed an appreciation of different viewpoints by working in committee sessions with people from every Country, negotiating, cooperating and collaborating with them to reach peaceful, multilateral conflict resolution, as well as sustainable human development.

To conclude, I see the University of La Verne as an incredibly inspiring environment and having the chance to study here can play a pivotal role in helping me to achieve my personal and professional development, letting me to embrace an international perspective and broaden my horizons, going beyond my comfort zone and facing complex situations with the goal of constantly challenging myself…”

A word from the Nominating Professor:

“Coming from Italy, Gaia Antonaci successfully secured a place on MSc International Fashion Marketing in September 2017, an innovative programme that provides students with international business knowledge along with the creative and practical marketing expertise to succeed in in the global fashion industry. To date, Gaia’s performance on the programme has been excellent. She is currently working on her research proposal for the dissertation, which will examine the Use of big data and technology to enhance personalisation of the customer experience in offline fashion retail. Previously, Gaia was very successful in obtaining a place on a workshop with the Institute of Direct and Digital Marketing on Creative Data. It is an absolute pleasure to teach Gaia. GCU London are extremely proud that she has secured this short-term study abroad full scholarship at University of La Verne in September 2018.”

Dr. Ruth Marciniak
GCU London



To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

Business Strategy & Marketing Management: Jamile’s Testimonial

Jamile Feitosa da Cunha, 28, lives in São Paulo city and holds a position of Leadership at Bradesco (brazilian bank – considered one of the most valuable brands in Latin America since 2012, by the consultancy Brand Finance) . Our student, for the third time, completed the Business Strategy & Marketing Management program at CUOA Business School on January of this year.
Check out a little bit about her international experience, her point of view regarding the future of the profession and advice for those who are willing to join the area!


You attended the program Business Strategy & Marketing Management at CUOA. Was it your first program abroad?

No. It was my third, two of which were with IBS Americas. I attended the course Leading & Coaching the Human Organization and Strategic Thinking. . It was an incredible experience due to the cultural exchange that IBS provides in these programs! All my experiences were wonderful, but each one had its own special highlight and distinguishing factor. You will find many aspects of these other cultures to be very different from your own, but you narrow your sight to the individuals within the culture you will also find many similarities. Curiosity will also arise when learning the history of each individual. It makes you think, “Who is the other person?”. By learning more about others in these Short-term programs, I also learned more about myself.


What was the differential of this travel?

At CUOA, I had the opportunity to truly live a cultural exchange. During the IBS program there was an optional visit to Switzerland, so you end up dealing with different languages: the program is taught in English, but you leave the university, and everyone is speaking Italian, and then you go to Switzerland and where they are speaking in French. That was a life lesson, not only professional, but in my life! It was very special to have this contact with multiple languages. It encouraged me to learn other languages.

Preparation does not always require expertise, it requires disposal. When you have disposal, expertise will be gained by efforts. For the first time I shared my room with a student that was not Brazilian. I opened myself to this challenge and she became a good friend from Egypt. We liked the same movies, the same kind of music! I understood a little bit about globalization. It is very interesting: even Maroon 5 here, is the same Maroon 5 that plays in Egypt. So, even though the world is so big in some ways, in other ways its very small.


Tell me more about your professional journey. Was it difficult to reach where you are today?

Yes! Everything is a challenge, isn’t it? Nothing comes easy, we must conquer everything. My first job was as a trainee and it’s a very interesting story. SABESP (brazilian company for public services of basic sanitation), was with their first team of trainees, so my mother saw it in a newspaper and enrolled me. I started in Maintenance Engineering. For two years I had the opportunity to learn about administrative and engineering techniques, as I was working directly with civil, electric and mechanical engineering. I worked from Mondays to Thursdays, and on Fridays I used to attend a free course at SENAI (National Service of Industrial Learning. It was pointed out by ONU, in 2016, as one of the mainly educational institutions of South hemisphere), as an Administrative Agent. At the same time, at night, I was attending high school. Since the beginning I was extremely challenged.

Two years after the trainee contract expired, I left Sabesp. Three months after I was hired by Fundação Bradesco. I was hired as a temporary employer at the Educational Technology department and this department had a “Online School” and until now this website is available, offering e-learning from different fields. I had the opportunity to deal with a needy community. I started taking care of Intel Corporation programs in partnership with Bradesco. It was my first teaching experience. I was there for a year, and I was invited to take a technical course in computer science, by Fundação Bradesco. At the end of technical training course, I was able to start a IT area in the bank as a trainee. I was there for nine years, working as System Analyst. In these nine years, a lot of things happened! I gained experience and was promoted and a year ago, I was invited to change my field.

Now I am part of the Department of Bank Products. I was invited to start an area that did not exist until then. I am working with a Projects team, where I am the leader of the team. My challenge was to build not only a team, but a department, develop people. I think the most important thing as a leader is not its position nor the prestigious that this position gives, but the opportunity to make the difference in people’s lives. Knowing that your decisions will directly change someone’s life. Being a leader requires attention, judgment. Be aware of the details. One thing I think that helps a lot is to do it naturally. When you have this passion for people, this respect. I believe that leadership comes from an example. You are there to teach people.


With all the baggage that you carry, what is your overview of the future of your profession?

I believe that my area today is an area in potential growth and it will make a lot of difference in developing operational efficiency in a bank. My great inspiration and purpose in doing all of this, is simply return to society better products and bank services.

We must think beyond the corporate aspect, and the society aspect. Financial sector, in general, sells dreams. If you think about it, money is a resource necessary to build enterprises in life. I realize that my area is like this. I joke that the sky is the limit. Even though I’m a leader, I teach, and this enriches me and them. I care about providing not only the best bank, but also products and services.


What would you say to a professional that is stating as a System Analyst?

I would say: “Be curious!”. Learn everything that you can. A system analyst has to be updated, not think that because you were graduated from a university or did a MBA is enough. Every moment there are new tendencies, new systems and applications. So, you must be always updated. It is important this curiosity, because it forces you to learn something new. IT area allows for new discoveries that chang the world. Pay attention to Facebook, Google, Netflix. All these big companies were created by a student that simply realized something that no one else had seen before.

People starting now have everything to develop in this path of innovation and changes that the market requires. I would leave to new students this message: always study, try to apply everything that you learn. There are a lot of startups, initiatives inside universities to practice this knowledge. Everything you do, do your best.


What made you choose IBS Americas?

You see, it was very interesting! The first contact I had with IBS was through the website of FIAP university, where I was attending a MBA program in Technology Management field. One day, through this change that made me start planning the future, I decided to attend an international exchange program. I accessed my university’s website to find for a partnership and found IBS. I searched for information and called to know more about the offer. IBS was offering a partial scholarship in partnership with the university, which helped me a lot. With courage, I enrolled in the program. It was a big step in my life. It was extremely enriching in my professional life.




To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!