Marketing Management with a focus on the global business environment, indispensable to professionals in the area.
Post-graduate professionals with managerial experience. Attention: this course is exclusive to professionals who have postgraduate degrees.
The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.
Guidance and documents for obtaining the US Visa
Academic preparation and logistics for the program
Testimonials from IBS Americas students who attended University of La Verne
Advanced Topics In Marketing Management
Advanced Topics in Marketing Management
Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.
Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.
Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.
We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
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