Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.
Undergraduate students and young professionals from different backgrounds interested in Marketing.
To provide participants with key elements for contemporary Marketing Management under an international perspective.
Guidance and documents for obtaining the US Visa
Full support for academic and logistic preparation for the program
Testimonials from IBS Americas students who attended State University of New York
Marketing & Value Management
Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.
Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.
Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
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