Concepts and strategies for the conquest of markets.
Undergraduate and graduate students with interest in the areas of strategic management and marketing.
Have contact with the advanced theory of Strategy and Marketing, allied to case studies on the subject. It allows students to develop strategies for their organization, from an international perspective.
Guidance and documents for obtaining the US Visa
Academic preparation and logistics for the program
Testimonials from IBS Americas students who attended University of La Verne
Strategy & Marketing
Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.
Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.
Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors.
The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.