Strategy & Marketing

About the course

Short-term Professional Extension Program Abroad

Program Theme

Concepts and strategies for the conquest of markets.

Target

Undergraduate and graduate students with interest in the areas of strategic management and marketing.

Objectives

Have contact with the advanced theory of Strategy and Marketing, allied to case studies on the subject. It allows students to develop strategies for their organization, from an international perspective.

Strategy & Marketing

Benefits for scholarship holders participating in this program:

  • Free inperson English course in California
  • Assistance and documents for obtaining the American visa

  • Academic preparation and logistics for the program

Why should I attend this course?

  • Classes with PhDs teachers of the university, with great executive experience; 
  • Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles; 
  • Learn concepts and strategies for the conquest of markets; 
  • Develop marketing strategies for your organization from an international perspective.

 

Check the opinion of our former students

Testimonials from IBS Americas students who attended University of La Verne

January - 2020

Andressa Andrade

Strategy & Marketing

January - 2017

Luana Mendonça

Strategy & Marketing

January - 2017

Nada Atef

Strategy & Marketing

January - 2017

Lilija Spic

Strategy & Marketing

January - 2017

Karim Ihab

Strategy & Marketing

January - 2017

Gustavo Lessa

Strategy & Marketing

January - 2017

Daniela Oviedo

Strategy & Marketing

July - 2016

Gabriel Marinho

Strategy & Marketing

January - 2016

Paula Andrea

Strategy & Marketing

January - 2016

Lucía Monreal

Strategy & Marketing

January - 2016

Juan Camilo Prieto

Strategy & Marketing

July - 2015

Ana Paula

Strategy & Marketing

Content

Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.

Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.

Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.

Frequently Asked Questions

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

Yes, you can request up to 2 changes in the program date without any extra cost. It is important that the request is submitted 60 days prior to the course starts.

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English courses at SUNY and ULV, the elementary level of English is fine.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    La Verne - United States
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check out the prices with the scholarship app
  • Program Profile
    Full-time classes and visits to companies
  • Workload
    80 hours
    lessons/activities/visits
  • Additional Activity
    Business English module included in the program with 27h/lesson
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management - ULV and Business English - ELS
  • Language
    English
Enroll Have questions? Talk to us!