Strategy & Marketing

About the course

Short-term Professional Extension Program Abroad

Program Theme

Concepts and strategies for the conquest of markets.

Target

Undergraduate and graduate students with interest in the areas of strategic management and marketing.

Objectives

Have contact with the advanced theory of Strategy and Marketing, allied to case studies on the subject. It allows students to develop strategies for their organization, from an international perspective.

Strategy & Marketing

Benefits for scholarship holders participating in this program:

  • Free inperson English course in California
  • Guidance and documents for obtaining the US Visa

  • Academic preparation and logistics for the program

Why should I attend this course?

  • Classes with PhDs teachers of the university, with great executive experience; 
  • Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles; 
  • Learn concepts and strategies for the conquest of markets; 
  • Develop marketing strategies for your organization from an international perspective.

 

Check the opinion of our former students

Testimonials from IBS Americas students who attended University of La Verne

July - 2022

Diana Ospina

Strategy & Marketing

July - 2022

Giovanna Manfredi

Strategy & Marketing

July - 2022

Giovanna Manfredi

Strategy & Marketing

January - 2020

Andressa Andrade

Strategy & Marketing

January - 2017

Gustavo Lessa

Strategy & Marketing

January - 2017

Nada Atef

Strategy & Marketing

Content

Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.

Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.

Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.

Frequently Asked Questions

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

Program participants receive two certificates:  

Certificate in Executive Management – for the thematic courses in the areas of administration 
Business English Program – for the Business English module ]

Consult your university for additional hours and credits. 

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    La Verne - United States
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 7,245 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and visits to companies
  • Workload
    80 hours
    lessons/activities/visits
  • Additional Activity
    Business English module included in the program with 27h/lesson
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management - ULV and Business English - ELS
  • Language
    English
Enroll Have questions? Talk to us!

IBS and Cookies: We use cookies to offer a better experience and performance, and to understand how you interact on our website. By continuing to browse, you agree to our Privacy Policy .

Accept