Marketing Management with a focus on the global business environment, indispensable to professionals in the area.
Post-graduate professionals with managerial experience.
Attention: this course is exclusive to professionals who have postgraduate degrees.
The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.
Assistance and documents for obtaining the American visa
Academic preparation and logistics for the program
Testimonials from IBS Americas students who attended University of La Verne
Advanced Topics in Marketing Management
Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.
Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.
Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English courses at SUNY and ULV, the elementary level of English is fine.
Yes, you can request up to 2 changes in the program date without any extra cost. It is important that the request is submitted 60 days prior to the course starts.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.