Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.
Undergraduate students and young professionals from different backgrounds interested in Marketing.
To provide participants with key elements for contemporary Marketing Management under an international perspective.
Assistance and documents to obtain the American Visa
Full support for academic and logistic preparation for the program
Testimonials from IBS Americas students who attended State University of New York
Marketing & Value Management
Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.
Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.
Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.
The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.
Yes, you can request up to 2 changes in the program date without any extra cost. It is important that the request is submitted 60 days prior to the course starts.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English courses at SUNY and ULV, the elementary level of English is fine.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.