Marketing & Value Management

About the course

Short-term Professional Extension Program Abroad

Program Theme

Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.

Target

Undergraduate students and young professionals from different backgrounds interested in Marketing.

Objectives

To provide participants with key elements for contemporary Marketing Management under an international perspective.

Marketing & Value Management

Benefits for scholarship holders participating in this program:

  • Free Business English
  • Guidance and documents for obtaining the US Visa

  • Full support for academic and logistic preparation for the program

Why should I attend this course?

  • Lectures given by university PhDs or specialists with vast executive experience;
  • Meetings with local executives included in the activity grid;
  • Technical visit to the United Nations headquarters in New York;
  • Opportunity for international networking with Marketing professionals.

Check the opinion of our former students

Testimonials from IBS Americas students who attended State University of New York

January - 2023

Nicolas Noal

Marketing & Value Management

January - 2019

Jordi García Cantillo

Marketing & Value Management

January - 2018

Carlos Lamela

Marketing & Value Management

July - 2016

Luiza Correa Brasil

Marketing & Value Management

July - 2016

Bruno Gorski

Marketing & Value Management

July - 2015

Isabela Rodrigues Ferreira

Marketing & Value Management

Content

Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.

Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.

 

Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.

Frequently Asked Questions

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

Program participants receive two certificates:  

Certificate in Executive Management – for the thematic courses in the areas of administration 
Business English Program – for the Business English module ]

Consult your university for additional hours and credits. 

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    New Paltz/Albany - United States
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 8,400 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    80 class-hours (lectures, talks and company visits)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Enroll Have questions? Talk to us!

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