Strategy and Marketing for Emerging Countries

About the course

Short-term Professional Development Program Abroad

Program Theme

People from all over the world with diverse cultural orientations and understanding, provide a multicultural interaction and experience.


Undergraduates interested in Developing Countries business


Present the main characteristics of Emerging Countries and how to succeed in this new global frontier

Strategy and Marketing for Emerging Countries

Benefits for scholarship holders participating in this program:

  • Company visits
  • Special rates in regional hotels

  • Support in the Academic and Logistics preparation for the program

Why should I attend this course?

  • Portuguese classes aligned with the needs of a foreigner visiting Brazil for tourism or the appropriate vocabulary to conduct business
  • Opportunity to know local companies and understand the reality of emerging countries
  • Interaction with students of different nationalities
  • Expert teachers with great academic and executive experience
  • Understand the logistic structure for import and export processes of products in countries such as Brazil

Check the opinion of our former students

Testimonials from IBS Americas students who attended IBS Americas Campus Paulista

July - 2023

Benjamin Price

Strategy and Marketing for Emerging Countries

July - 2023

Amilyon Mensah

Strategy and Marketing for Emerging Countries

January - 2020

Martín Huaytalla Oré

Strategy and Marketing for Emerging Countries

January - 2020

Said Ali

Strategy and Marketing for Emerging Countries

January - 2019

Sunay Akifov Aliev

Strategy & Marketing for Emerging Countries

January - 2019

Diego Alejandro Quintero

Strategy & Marketing for Emerging Countries


Analyzing the characteristics of the consumer market, industry and agribusiness in Emerging Countries.

Conquering market in Emerging Countries, understanding global trades, consumer behavior and decision making in Emerging Countries.

Discussing the current scenario of airports, railways, and roads, as well freight companies in Brazil and other emerging countries.

Case studies: analyzing success case stories focused on countries like India, China, Russia, South Africa and Brazil.

Frequently Asked Questions

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Sao Paulo - Brazil
  • Dates
    2 weeks (July)
  • Investment
    U$ 4,500 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    58h class-hours (classes, lectures and talks)
  • Additional Activity
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management
  • Language
Enrollment Closed Have questions? Talk to us!

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