Strategy and Marketing for Emerging Countries + Survival Portuguese

About the course

Short-term Professional Extension Program Abroad

Program Theme

People from all over the world with diverse cultural orientations and understanding, provide a multicultural interaction and experience.


Young professionals, investors and foreign students from all over the world


Present the main characteristics of Emerging Countries and how to succeed in this new global frontier and provide students with some basic communicative aspects of the Portuguese language.

Strategy and Marketing for Emerging Countries + Survival Portuguese

Benefits for scholarship holders participating in this program:

  • Guided tours to the Porto de Santos
  • Special rates in regional hotels

  • Support in the academic and logistics preparation for the program

Why should I attend this course?

  • Opportunity to know local companies and understand the reality of emerging countries;
  • Expert teachers with great academic and executive experience;
  • Portuguese classes aligned with the needs of a foreigner visiting Brazil for tourism or the appropriate vocabulary to conduct business;
  • Full-time classes. 


Analyzing the characteristics of the consumer market, industry and agribusiness in Emerging Countries;

Basic Portuguese Grammar.

Conquering market in Emerging Countries, understanding global trades, consumer behavior and decision making in Emerging Countries;

Basic Portuguese Grammar.

Discussing the current scenario of airports, railways, and roads, as well freight companies in Brazil and other emerging countries;

Case studies: analyzing success case stories focused on countries like India, China, Russia, South Africa and Brazil;

Basic Portuguese Grammar.

Day-by-day contexts such as: ordering food at a restaurant, buying a product, asking for directions in Portuguese.

Frequently Asked Questions

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

Courses are 3 weeks with classes from Monday to Wednesday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Sao Paulo - Brazil
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 5,890 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    85h classroom/activities/company visits
  • Additional Activity
    Visit to the Port of Santos
  • Students per Classroom
    From 15 to 30
  • Certification
    Certificate in Executive Management and a Survival Portuguese Certificate
  • Language
    English and Portuguese
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