Building competitive advantage by differentiated products and well positioned brands in markets.
Undergraduates interested in Administration.
To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.
Optional visit to the Fashion District in Milan
Academic Preparation and Logistics for the program
Testimonials from IBS Americas students who attended CUOA Business School
Business Strategy & Marketing Management
Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.
Creating and positioning brands; the power and the challenges of country brands. Project work.
Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.
We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors.
It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary.
Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English course, the elementary level of English is fine.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
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