Business Strategy & Marketing Management

About the course

Short-term Professional Extension Program Abroad

Program Theme

Building competitive advantage by differentiated products and well positioned brands in markets.

Target

Undergraduates interested in Administration.

Objectives

To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Business Strategy & Marketing Management

Benefits for scholarship holders participating in this program:

  • Subsidized rates at partner hotels
  • Optional visit to the Fashion District in Milan

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Professors are PhDs with vast professional experience at executive levels;
  • Two meetings with local executives within the activity schedule;
  • Optional visit to the UN Headquarters and the World Trade Organization in Geneva;
  • Build competitive advantages through the elaboration of differentiated products and the construction of well-positioned brands in the market.

Check the opinion of our former students

Testimonials from IBS Americas students who attended CUOA Business School

July - 2022

Conrado Regis dos Reis

Business Strategy & Marketing Management

January - 2022

Felipe Gallegos

Business Strategy & Marketing Management

January - 2022

Adriana Florez

Business Strategy & Marketing Management

January - 2022

Alfredo Navar Breach

Business Strategy & Marketing Management

January - 2018

Mariel Zuñiga

Business Strategy & Marketing Management

January - 2018

Darinka Seamanduras

Business Strategy & Marketing Management

January - 2018

Paula Pettinelli

Business Strategy & Marketing Management

January - 2018

Mariel Zuñiga

Business Strategy & Marketing Management

January - 2017

Ahmed Eltahan

Business Strategy & Marketing Management

January - 2016

Derrick Wayne Muntz

Business Strategy & Marketing Management

Content

Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Creating and positioning brands; the power and the challenges of country brands. Project work.

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

Frequently Asked Questions

Yes, you can request up to 2 changes in the program date without any extra cost. It is important that the request is submitted 60 days prior to the course starts.

Since the programs are 100% in English, to participate in the business-themed programs, the minimum level of English required is intermediate, and for the Business English courses at SUNY and ULV, the elementary level of English is fine.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

  • Location
    Altavilla Vicentina - Italy
  • Dates
    3 weeks (January or July)
  • Investment
    € 6.111 + Enrollment: € 60
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    100h classroom/activities/ company visits
  • Additional Activity
    Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management
  • Language
    English
Enroll Have questions? Talk to us!