Applied Design Thinking and Storytelling: California State University, Northridge

About the course

Short-term Professional Development Program Abroad

Program Theme

Techniques and approaches to transform insights into products and brands.

Target

Undergraduates and graduates interested in Communication and Marketing.

Objectives

Keep up with innovative approaches gained through the executive exchange program that allow you to solve persistent and complex challenges, with customer needs as the focal point. Case studies elucidate the theme.

Applied Design Thinking and Storytelling

Benefits for scholarship holders participating in this program:

Free Business English module in California
Guidance and documents for obtaining the US Visa
Academic Preparation and Logistics for the program

Why should I attend this course?

Study at an American University with a Scholarship;
Classes taught by professors with extensive academic and professional experience;
Two meetings with local executives within the schedule of activities;
Learn to cutting edge methods of developing strategies and promoting;
Receive the necessary tools for developing strategies and implementing unique and innovative ideas in the business world.

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

January - 2023

Kalissa Prieto

July - 2022

Steffanie Anne Menor

January - 2020

Cinthia Obrecht

January - 2020

Matheus Atanes

January - 2018

Barbara Yarza

January - 2018

Marcos Paulo Castro

Content

Innovation/Evolution; corporate cultures that promote divergent/creative thinking; the zeitgeist of Design Thinking; understanding the creative process as applied to products and marketing; the “crit” technique.

Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making and leadership.

Develop a customer solution through applied Design Thinking principles. The Elevator Pitch: communicate an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; deliver a unique value propositions.

Frequently Asked Questions

We recommend that you bring your laptop to carry out academic activities and access digital materials. It will be useful both for assignments and for accessing the online library provided by professors.

In the United States, IBS Americas offers in-person courses at several prestigious universities, such as:

• University of La Verne and California State University, Northridge (CSUN), California.
• State University of New York (SUNY), on the New Paltz and Albany campuses in New York.
• Florida Atlantic University (FAU) in Florida.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

PROGRAM COORDINATION IN BRAZIL

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship

California State University, Northridge
Location
Northridge - United States
Next terms
2026 and 2027
Dates
3 weeks (January or July)
Investment
U$ 6,740 + Enrollment: U$ 90
Check opportunities for partial scholarships
Program Profile
Full-time classes and lectures
Workload
80 class-hours (classes, lectures and talks)
Additional Activity
Business English module included in the program with 27 class-hours
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management and Business English
Language
English

Have questions? Talk to us!

Applied Design Thinking and Storytelling