Strategy & Marketing

Strategy & Marketing

Concepts and strategies for conquering markets.

Target: Undergraduates interested in Strategy and Marketing

Enrollment Period: Request more information

Objectives

To learn more about advanced Strategy and Marketing theories, combined with case studies about the subject.

Certification

Certificate in Executive Management - ULV and Business English - ELS

Classes

Workload:

Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities

Additional Activity:

Business English module included in the program with 27 hours of classes

Classroom Dynamics:

Theoretical classes, cases discussions and practical activities

Faculty:

PhD professors from the university, with great academic and professional experience

Language:

English

Datas:

January or July

Number of Students in Classroom:

15 - 30

Investment

U$ 6,479 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments

Content

1st week: Strategic Thinking

Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.

 

 

 

 

2nd week: Strategic Planning

Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.

3rd week: Marketing and market conquest

Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.

Testimonials

Luana Mendonça
Strategy & Marketing
Luana Mendonça
Strategy & Marketing
Paula Andrea
Strategy & Marketing
Paula Andrea
Strategy & Marketing
Nada Atef
Strategy & Marketing
Nada Atef
Strategy & Marketing
Lucía Monreal
Strategy & Marketing
Lucía Monreal
Strategy & Marketing
Lilija Spic
Strategy & Marketing
Lilija Spic
Strategy & Marketing
Karim Ihab
Strategy & Marketing
Karim Ihab
Strategy & Marketing
Juan Camilo Prieto
Strategy & Marketing
Juan Camilo Prieto
Strategy & Marketing
Gabriel Marinho
Strategy & Marketing
Gabriel Marinho
Strategy & Marketing
Gustavo Lessa
Strategy & Marketing
Gustavo Lessa
Strategy & Marketing
Daniela Oviedo
Strategy & Marketing
Daniela Oviedo
Strategy & Marketing
Ana Paula
Strategy & Marketing
Ana Paula
Strategy & Marketing

Program information

  • 80h classroom/activities/ company visits
  • January or July
  • English
  • U$ 6,479 + Enrollment Fee: U$ 90
  • Up to 16 installments
  • 15 - 30
  • Certificate in Executive Management - ULV and Business English - ELS

Apply for Scholarship

University of La Verne

University of La Verne

ULV

University of La Verne – ULV is one of the most traditional and respected American universities. Founded in 1891, it is a non-profit private institution associated with a foundation that supports students from all over the world. Located in California, 50 minutes from Los Angeles, it is in the center of the richest American state, in the city of La Verne.

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