Concepts and strategies for conquering markets.
Target: Undergraduates interested in Strategy and Marketing
Enrollment Period: Request more information
To learn more about advanced Strategy and Marketing theories, combined with case studies about the subject.
Certificate in Executive Management - ULV and Business English - ELS
Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
Business English module included in the program with 27 hours of classes
Theoretical classes, cases discussions and practical activities
PhD professors from the university, with great academic and professional experience
January or July
Number of Students in Classroom:
15 - 30
U$ 6,479 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
1st week: Strategic Thinking
Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.
2nd week: Strategic Planning
Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.
3rd week: Marketing and market conquest
Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.