Advanced Topics In Marketing Management

Location
University of La Verne
La Verne - United States

Dates
2 or 3 weeks
January, July or September

Language
English


Program Theme

Marketing Management with a focus on the global business environment, indispensable to professionals in the area.

Target

Post-graduate professionals with managerial experience.

Objectives

The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.

Benefits for scholarship holders participating in this program:

- Free in-person English course in California
- Assistance and documents for obtaining the American visa
- Academic preparation and logistics for the program

Why should I attend this course?

  • Classes with PhDs professors from the university, with great executive experience; 
  • Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles; 
  • Develop your skills in Marketing management with a focus on the global business environment, an indispensable feature for marketing professionals; 
  • Learn how to position your brand in an international market and how to communicate with audiences from diverse cultures.

Testimonials

Advanced Topics In Marketing Management

Program Profile
Full-time classes and visits to companies
Workload
80 hours
lessons/activities/visits
Additional Activity
Business English module included in the program with 27h/lesson
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management (ULV) and Business English (ELS)
Investment
U$ 6.860 + Enrollment: U$ 90
Up to 16 installments

Content

Module 1


1st week: Managing customers in the Globalized World

Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.

Module 2


2nd week: International Products and Branding

Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.

Module 3


3rd week: Managing Global Markets and Offerings

Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.

University of La Verne - ULV is one of the most traditional and respected American universities. Founded in 1891, it is a non-profit private institution associated with a foundation that supports students from all over the world. Located in California, 50 minutes from Los Angeles, it is in the center of the richest American state, in the city of La Verne.

Advanced Topics In Marketing Management

Profile of students who have attended this course

  • Apsis Consultoria
  • Banco Bradesco
  • Banco do Brasil
  • Basf
  • Bayer
  • Bosch Packaging Technology
  • Brain Trust Consulting Services
  • Coca-Cola Femsa
  • Deloitte Uruguay
  • Ernst and Young
  • European Center of Entrepreneuship
  • Fundación Ricaldoni Facultad de Ingeniería
  • General Eletric
  • Gracenote
  • Ignition
  • Jazz Consulting
  • Linx+Neemu+Chaordic
  • Medley
  • Monsanto
  • Sicredi

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