University of La Verne
La Verne - United States
2 or 3 weeks
January, July or September
Marketing Management with a focus on the global business environment, indispensable to professionals in the area.
Post-graduate professionals with managerial experience.
The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.
- Free in-person English course in California - Assistance and documents for obtaining the American visa - Academic preparation and logistics for the program
- Sergio Cota
Advanced Topics in Marketing Management
September - 2018
1st week: Managing customers in the Globalized World
Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.
2nd week: International Products and Branding
Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.
3rd week: Managing Global Markets and Offerings
Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.
University of La Verne - ULV is one of the most traditional and respected American universities. Founded in 1891, it is a non-profit private institution associated with a foundation that supports students from all over the world. Located in California, 50 minutes from Los Angeles, it is in the center of the richest American state, in the city of La Verne.
Advanced business strategy Topics presented in a context of direct application of concepts in the decision-making process.
Check out the scholarship program
Transforming strategic financial decisions into shareholder value.
Worldwide class project management with a focus on the human factor. Knowledge and experience indispensable to professionals in the area.
Speak with confidence the business language. Intensive 3-week program focused on improving fluency in the business context.
Public administration: efficiency, social control and strategic vision generating benefits for society.
International financial and accounting vision, incorporating USGAAP concepts.
Human Capital: Development, management and development of leadership.
Concepts and strategies for the conquest of markets.