Strategic Thinking

Location
State University of New York
New Paltz/Albany - United States

Dates
3 weeks
January or July

Language
English


Program Theme

Understanding, planning and executing strategic changes in today?s business world. Key elements for strategic decision making.

Target

Undergraduate students and young professionals from different backgrounds interested in Marketing.

Objectives

To discuss Strategic Thinking current challenges in organizations, enabling the participant to formulate initiatives in the search of competitive advantages for companies.

Benefits for scholarship holders participating in this program:

- Free Business English
- Assistance and documents to obtain the American Visa
- Full support for academic and logistic preparation for the program

Why should I attend this course?

  • Lectures given by university PhDs or specialists with vast executive experience;
  • Meetings with local executives included in the activity grid;
  • Technical visit to the United Nations headquarters in New York;
  • Opportunity for international networking with professionals interested in Business Strategy.

Testimonials

Strategic Thinking

Program Profile
Classes and company visits in a full-time basis
Workload
80h classroom/activities/company visits
Additional Activity
Business English module included in the program with 27 hours of classes
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management and Business English
Investment
U$ 8.079 + Enrollment: U$ 90
Up to 16 installments

Partial scholarships (50%). Apply now!

Apply for Scholarship

Content

Module 1


1st week: Introduction to Strategic Thinking

Overview of strategic management. Main thoughts/schools/models of strategic management. General environment; Industry Analysis (Porter's Five-force Model of Competition). Value Net analysis and Game Theory model. Company Visits and Business Cases.

Module 2


2nd week: Environmental and Internal Analysis

Hyper-competition, Disruptive Changes, and New trends of Strategic Management at Information Age. Strategy and Society. Capability, Knowledge, Competency Analysis. Company Visits and Business Cases.

 

Module 3


3rd week: Building Competitive Strategies

Cost Leadership Strategy; and How to fight with cost leaders; Differentiation Strategy; Sourcing Strategy/Vertical Integration/Diversification Strategy; International Strategy. Entry Modes; Global strategy; Transnational strategy; Strategic Implementation; Back Bay Battery Strategic Simulation from HBS. Business Cases and Graduation Ceremony.

The State University of New York is one of the most respected education systems in the United States. Founded in 1828, with 64 campuses across New York greets a passionate community of professors, researchers, and students from all over the world. The 3-week intensive business programs, offered in the campus of New Paltz and Albany, welcome you for an amazing intercultural experience every January and July. Classes with experienced faculty members will give you new perspectives of the business world, new tools and skills to develop your career. Guided tours to local companies are the perfect opportunity to learn more about the American corporate world and expand your professional network with local managers. Technical tour to the UN headquarters in Manhattan gives you an in-depth perspective of international relations. All of it, and a valuable development of business English communication skills, are offered to students and young professionals from different countries and cultures.

Strategic Thinking

Profile of students who have attended this course

  • 2GR
  • Agência RockerHeads
  • Água Mineral Vida Leve
  • Airtech Communications
  • Alcon Laboratories
  • ALL - America Latina Logistica
  • Alstom Brasil Energia e Transporte
  • AltoQi
  • Amazon Brasil
  • AMPM Projects
  • Angels For Angels
  • APM Terminals Callao
  • Art's Prime
  • Avon
  • Bacardi
  • Banco Daycoval
  • CSN
  • CVC
  • Itaú Unibanco
  • Sanofi

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