State University of New York
New Paltz/Albany - United States
January or July
Understanding, planning and executing strategic changes in today?s business world. Key elements for strategic decision making.
Undergraduate students and young professionals from different backgrounds interested in Marketing.
To discuss Strategic Thinking current challenges in organizations, enabling the participant to formulate initiatives in the search of competitive advantages for companies.
- Free Business English- Assistance and documents to obtain the American Visa- Full support for academic and logistic preparation for the program
- Gabriela Skoczylas
July - 2016
Partial scholarships (50%). Apply now!
1st week: Introduction to Strategic Thinking
Overview of strategic management. Main thoughts/schools/models of strategic management. General environment; Industry Analysis (Porter's Five-force Model of Competition). Value Net analysis and Game Theory model. Company Visits and Business Cases.
2nd week: Environmental and Internal Analysis
Hyper-competition, Disruptive Changes, and New trends of Strategic Management at Information Age. Strategy and Society. Capability, Knowledge, Competency Analysis. Company Visits and Business Cases.
3rd week: Building Competitive Strategies
Cost Leadership Strategy; and How to fight with cost leaders; Differentiation Strategy; Sourcing Strategy/Vertical Integration/Diversification Strategy; International Strategy. Entry Modes; Global strategy; Transnational strategy; Strategic Implementation; Back Bay Battery Strategic Simulation from HBS. Business Cases and Graduation Ceremony.
The State University of New York is one of the most respected education systems in the United States. Founded in 1828, with 64 campuses across New York greets a passionate community of professors, researchers, and students from all over the world. The 3-week intensive business programs, offered in the campus of New Paltz and Albany, welcome you for an amazing intercultural experience every January and July. Classes with experienced faculty members will give you new perspectives of the business world, new tools and skills to develop your career. Guided tours to local companies are the perfect opportunity to learn more about the American corporate world and expand your professional network with local managers. Technical tour to the UN headquarters in Manhattan gives you an in-depth perspective of international relations. All of it, and a valuable development of business English communication skills, are offered to students and young professionals from different countries and cultures.
Speak with confidence the Business Language. 3-week, intensive program, focused in improving fluency in the business context.
Check out the scholarship program
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