An intensive program focused on strategic management current themes.
Target: Undergratuates interested in Marketing
Enrollment Period: Request more information
To discuss Strategic Thinking current challenges in organizations, enabling the participant to formulate initiatives in the search of competitive advantages for companies.
Certificate in Executive Management and Business English
Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
Business English module included in the program with 27 hours of classes
Theoretical classes, cases discussions and practical activities
PhD professors from the university, with great academic and professional experience
January or July
Number of Students in Classroom:
15 - 30
U$ 8,079 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
1st week: Introduction to Strategic Thinking
Overview of strategic management. Main thoughts/schools/models of strategic management. General environment; Industry Analysis (Porter's Five-force Model of Competition). Value Net analysis and Game Theory model. Company Visits and Business Cases.
2nd week: Environmental and Internal Analysis
Hyper-competition, Disruptive Changes, and New trends of Strategic Management at Information Age. Strategy and Society. Capability, Knowledge, Competency Analysis. Company Visits e Business Cases.
3rd week: Building Competitive Strategies
Cost Leadership Strategy; and How to fight with cost leaders; Differentiation Strategy; Sourcing Strategy/Vertical Integration/Diversification Strategy; International Strategy. Entry Modes; Global strategy; Transnational strategy; Strategic Implementation; Back Bay Battery Strategic Simulation from HBS. Business Cases and Graduation Ceremony.