Exploring main marketing concepts, best practices and also how to add value to customers.
Target: Undergraduates interested in Marketing
Enrollment Period: Request more information
To develop critical and creative capacity of participants in solving Marketing problems.
Certificate in Executive Management and Business English
Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
Business English module included in the program with 27 hours of classes
Theoretical classes, cases discussions and practical activities
PhD professors from the university, with great academic and professional experiences
January or July
Number of Students in Classroom:
15 - 30
U$ 8,079 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments
1st week: Identifying Marketing Opportunities
Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.
2nd week: Developing Marketing Plans
Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.
3rd week: Building Competitive Marketing Mix
Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.