Marketing & Value Management

Marketing & Value Management

Exploring main marketing concepts, best practices and also how to add value to customers.

Target: Undergraduates interested in Marketing

Enrollment Period: Request more information

Objectives

To develop critical and creative capacity of participants in solving Marketing problems.

Certification

Certificate in Executive Management and Business English

Classes

Workload:

Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities

Additional Activity:

Business English module included in the program with 27 hours of classes

Classroom Dynamics:

Theoretical classes, cases discussions and practical activities

Faculty:

PhD professors from the university, with great academic and professional experiences

Language:

English

Datas:

January or July

Number of Students in Classroom:

15 - 30

Investment

U$ 8,079 + U$ 90 - Check opportunities for partial scholarships
Up to 16 installments

Content

1st week: Identifying Marketing Opportunities

Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.

2nd week: Developing Marketing Plans

Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.

 

3rd week: Building Competitive Marketing Mix

Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.

Testimonials

Jordi García Cantillo
Marketing & Value Management
Jordi García Cantillo
Marketing & Value Management
Carlos Lamela
Marketing & Value Management
Carlos Lamela
Marketing & Value Management
Luiza Correa Brasil
Marketing & Value Management
Luiza Correa Brasil
Marketing & Value Management
Bruno Gorski
Marketing & Value Management
Bruno Gorski
Marketing & Value Management
Isabela Rodrigues Ferreira
Marketing & Value Management
Isabela Rodrigues Ferreira
Marketing & Value Management
Jordi García Cantillo
Marketing & Value Management
Jordi García Cantillo
Marketing & Value Management

Program information

  • 80h classroom/activities/ company visits
  • January or July
  • English
  • U$ 8,079 + Enrollment Fee: U$ 90
  • Up to 16 installments
  • 15 - 30
  • Certificate in Executive Management and Business English

Apply for Scholarship

State University Of New York

State University Of New York

SUNY

Belonging to the State of New York, SUNY was founded in 1828 and offers a wide range of undergraduate and graduate programs, with more than 150 programs in several fields. The institution has offered programs coordinated by IBS Americas since 2011. They are the same programs, with the same content, cost and structure, taking place at each of the campuses of the institution, which issues its certificate to the participating students. The faculty of the university is formed exclusively by PhDs with great academic and professional experience. With this, the profile of the classes reflects a typical approach of American education: a strong focus on case studies. The leading theory presented by the teacher is confronted with business cases that will be the subject of debate with the students.

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