Marketing & Value Management

Location
State University of New York
New Paltz/Albany - United States

Dates
3 weeks
January or July

Language
English


Program Theme

Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.

Target

Undergraduate students and young professionals from different backgrounds interested in Marketing.

Objectives

To provide participants with key elements for contemporary Marketing Management under an international perspective.

Benefits for scholarship holders participating in this program:

- Free Business English
- Assistance and documents to obtain the American Visa
- Full support for academic and logistic preparation for the program

Why should I attend this course?

  • Lectures given by university PhDs or specialists with vast executive experience;
  • Meetings with local executives included in the activity grid;
  • Technical visit to the United Nations headquarters in New York;
  • Opportunity for international networking with Marketing professionals.

Testimonials

Marketing & Value Management

Program Profile
Classes and company visits in a full-time basis
Workload
80h classroom/activities/company visits
Additional Activity
Business English module included in the program with 27 hours of classes
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management and Business English
Investment
U$ 8079 + Enrollment: U$ 90
Up to 16 installments

Partial scholarships (50%). Apply now!

Apply for Scholarship

Content

Module 1


1st week: Identifying Marketing Opportunities

Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.

Module 2


2nd week: Developing Marketing Plans

Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.

 

Module 3


3rd week: Building Competitive Marketing Mix

Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.

The State University of New York is one of the most respected education systems in the United States. Founded in 1828, with 64 campuses across New York greets a passionate community of professors, researchers, and students from all over the world. The 3-week intensive business programs, offered in the campus of New Paltz and Albany, welcome you for an amazing intercultural experience every January and July. Classes with experienced faculty members will give you new perspectives of the business world, new tools and skills to develop your career. Guided tours to local companies are the perfect opportunity to learn more about the American corporate world and expand your professional network with local managers. Technical tour to the UN headquarters in Manhattan gives you an in-depth perspective of international relations. All of it, and a valuable development of business English communication skills, are offered to students and young professionals from different countries and cultures.

Marketing & Value Management

Profile of students who have attended this course

  • ABMAPRO - Associação Brasileira de Marcas Próprias e Terceirização
  • Adidas Latin America
  • Agrocentro
  • Ajinomoto
  • Alelo
  • Alstom Brasil Energia e Transporte
  • Banco do Brasil
  • Banecuador
  • Banrisul
  • Basf
  • BBVA
  • Bemobi
  • Bradesco
  • Bunge
  • Capgemini
  • Cargill
  • CPTM
  • Gerdau
  • Itaú Unibanco
  • Santander

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