The newest and relevant views on Business Strategy.
Target: Undergraduates interested in Business Management
Enrollment Period: Request more information
The program aims to develop the critical and creative spirit of the participants, enabling them to lead managerial change processes of strategic nature in their organization.
Certificate in Executive Management and Business English
Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
Business English module included in the program with 27 hours of classes
Theoretical classes, cases discussions and practical activities
PhD professors from the university, with great academic and professional experience
January or July
Number of Students in Classroom:
15 - 30
£ 3,605 + £ 70 - Check opportunities for partial scholarships
Up to 16 installments
Week 1: New tools and concepts on Strategic Thinking:
Blue Ocean strategy, Value Innovation, and comparison to “red ocean” strategies; 3 tiers of non-customers, Strategy Canvas; Business Cases and Company Visits.
Week 2: Sustainability and Business Strategy:
Triple Bottom Line as a Corporate Objective, Sustainability and Competitive Advantage; Business Cases and Company Visits.
Week 3: Strategic Innovation Management:
Innovation Strategy, Reverse Innovation, Emerging Technologies; Co-creation and Intellectual Property Management; Public-Private partnerships; Business Cases. Business Cases and Graduation Ceremony.