Innovation and Creativity as a strategic resource to obtain sustainable competitive advantages.
Target: Undergraduates interested in the area
Enrollment Period: Request more information
To enable executives to lead innovation processes inside or outside their organizations. To develop creative spirit in the managerial context with strategic connections.
Certificate in Executive Management
Full day classes and activities for 3 weeks - 80h in classroom and 8 hours of extra activities
Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
Theoretical classes, cases discussions and practical activities
PhD professors from the university, with great academic and professional experience
January or July
Number of Students in Classroom:
15 - 30
€ 5.620 + € 60 - Check opportunities for partial scholarships
Up to 16 installments
1st week: Entrepreneurship
Personal characteristics and skills which foster entrepreneurial and managerial performances and enhance firm competitiveness; developing and improving these skills. Company Visits and Project work.
2nd week: Business Models
How enterprises work, deal with the competitors and, generally speaking, compete in the global economy; which activities firms perform, how they perform them, how they create superior customer value (low cost or differentiated products) and put itself in a position to appropriate the value. Project work.
3rd week: Creativity & Innovation
Organizational processes which improve the ability to innovate products and services; skills needed to increase the orientation to innovation. Project work. Graduation Ceremony.