Business Strategy & Marketing Management

Location
CUOA Business School
Altavilla Vicentina - Italy

Dates
3 weeks
January or July

Language
English


Program Theme

Building competitive advantage by differentiated products and well positioned brands in markets.

Target

Undergraduates interested in Administration.

Objectives

To get acquainted with these companies? best practices and reflect upon the usage of these models in emerging countries? context.

Benefits for scholarship holders participating in this program:

- Subsidized rates at partner hotels
- Optional visit to the Fashion District in Milan
- Academic Preparation and Logistics for the program

Why should I attend this course?

  • Professors are PhDs with vast professional experience at executive levels;
  • Two meetings with local executives within the activity schedule;
  • Optional visit to the UN Headquarters and the World Trade Organization in Geneva;
  • Build competitive advantages through the elaboration of differentiated products and the construction of well-positioned brands in the market.

Testimonials

Business Strategy & Marketing Management

Program Profile
Classes and company visits in a full-time basis
Workload
100h classroom/activities/ company visits
Additional Activity
Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management
Investment
€ 5.620 + Enrollment: € 60
Up to 16 installments

Content

Module 1


1st week: Retail & Distribution Management

Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Module 2


2nd week: Brand Management

Creating and positioning brands; the power and the challenges of country brands. Project work.

Module 3


3rd week: Business Strategies for Luxury & Specialty Goods

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

CUOA Business School - Foundation CUOA is one of the most active learning centers of Administration in Europe. Founded in 1957, it is a business school supported by universities of Padova, Trento, Trieste, Udine, Ca' Foscari, IUAV (Venice) and Verona. Located in Italy, it offers programs in English for students from all over the world. It is a private foundation, non-profit, that supports students of emerging countries.

Business Strategy & Marketing Management

Profile of students who have attended this course

  • Afill
  • Agência Estado
  • AIESEC
  • American Corner Stip
  • Ampfy
  • BC Engineering
  • BMGA Business Consulting
  • Bradesco
  • C.I.A. Brasileira de Distribuição
  • Centro para Inovação e Competitividade
  • CSN
  • CVC Viagens e Turismo
  • DuPont
  • Engefor
  • Ernest & Young
  • Ford Motors
  • Giordani e Hartmann
  • HP Alphaville
  • Itaú
  • Santander

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