Building competitive advantage by differentiated products and well positioned brands in markets.
Target: Undergraduates interested in Administration.
Enrollment Period: Request more information
Objectives
To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.
Certification
Certificate in Executive Management
Classes
Workload:
Full day classes and activities for 3 weeks - 80h in classroom and 8 hours of extra activities
Additional Activity:
Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
Classroom Dynamics:
Theoretical classes, cases discussions and practical activities
Faculty:
PhD professors and specialists with great academic and professional experiences
Language:
English
Datas:
January or July
Number of Students in Classroom:
15 - 30
Investment
€ 5.620 + € 60 - Check opportunities for partial scholarships
Up to 16 installments
Content
1st week: Retail & Distribution Management
Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.
2nd week: Brand Management
Creating and positioning brands; the power and the challenges of country brands. Project work.
3rd week: Business Strategies for Luxury & Specialty Goods
Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.