Location CUOA Business School Altavilla Vicentina - Italy
Dates 3 weeks January or July
Language English
Building competitive advantage by differentiated products and well positioned brands in markets.
Undergraduates interested in Administration.
To get acquainted with these companies? best practices and reflect upon the usage of these models in emerging countries? context.
- Subsidized rates at partner hotels- Optional visit to the Fashion District in Milan- Academic Preparation and Logistics for the program
- Mariel Zuñiga Business Strategy & Marketing Management January - 2018
- Darinka Seamanduras Business Strategy & Marketing Management January - 2018
- Paula Pettinelli Business Strategy & Marketing Management January - 2018
- Ahmed Eltahan Business Strategy & Marketing Management January - 2017
- Derrick Wayne Muntz Business Strategy & Marketing Management January - 2016
Partial scholarships (50%). Apply now!
1st week: Retail & Distribution Management
Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.
2nd week: Brand Management
Creating and positioning brands; the power and the challenges of country brands. Project work.
3rd week: Business Strategies for Luxury & Specialty Goods
Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.
CUOA Business School - Foundation CUOA is one of the most active learning centers of Administration in Europe. Founded in 1957, it is a business school supported by universities of Padova, Trento, Trieste, Udine, Ca' Foscari, IUAV (Venice) and Verona. Located in Italy, it offers programs in English for students from all over the world. It is a private foundation, non-profit, that supports students of emerging countries.
Innovation and Creativity as a strategic resource to obtain sustainable competitive advantages.
Check out the scholarship program
Developing company leaders with an international view and solid managerial skills.
The search for competitive advantages by world class operational and logistics management excellence.