Business Strategy & Marketing Management

Business Strategy & Marketing Management

Building competitive advantage by differentiated products and well positioned brands in markets.

Target: Undergraduates interested in Administration.

Enrollment Period: Request more information

Objectives

To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Certification

Certificate in Executive Management

Classes

Workload:

Full day classes and activities for 3 weeks - 80h in classroom and 8 hours of extra activities

Additional Activity:

Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy

Classroom Dynamics:

Theoretical classes, cases discussions and practical activities

Faculty:

PhD professors and specialists with great academic and professional experiences

Language:

English

Datas:

January or July

Number of Students in Classroom:

15 - 30

Investment

€ 5.620 + € 60 - Check opportunities for partial scholarships
Up to 16 installments

Content

1st week: Retail & Distribution Management

Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

2nd week: Brand Management

Creating and positioning brands; the power and the challenges of country brands. Project work.

3rd week: Business Strategies for Luxury & Specialty Goods

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

Testimonials

Mariel Zuñiga
Business Strategy & Marketing Management
Mariel Zuñiga
Business Strategy & Marketing Management
Darinka Seamanduras
Business Strategy & Marketing Management
Darinka Seamanduras
Business Strategy & Marketing Management
Paula Pettinelli
Business Strategy & Marketing Management
Paula Pettinelli
Business Strategy & Marketing Management
Mariel Zuñiga
Business Strategy & Marketing Management
Mariel Zuñiga
Business Strategy & Marketing Management
Ahmed Eltahan
Business Strategy & Marketing Management
Ahmed Eltahan
Business Strategy & Marketing Management
Derrick Wayne Muntz
Business Strategy & Marketing Management
Derrick Wayne Muntz
Business Strategy & Marketing Management

Program information

  • 100h classroom/activities/ company visits
  • January or July
  • English
  • € 5.620 + Enrollment Fee: € 60
  • Up to 16 installments
  • 15 - 30
  • Certificate in Executive Management

Apply for Scholarship

CUOA Business School

CUOA Business School

CUOA

Fondazione CUOA - CUOA Business School is one of the most active teaching centers in Administration in Europe. Founded in 1957, it is a Business School supported by Padova, Trento, Trieste, Udine, Ca’Foscari and IUAV (Venice) e Verona. Located in Italy, it offers programs taught in English for students from all over Europe and around the world. It is a private, non-profit foundation that supports students worldwide.

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