Communication, Design & Innovation

Location
California State University, Northridge
Northridge - United States

Dates
3 weeks
January or July

Language
English


Program Theme

Strategic and Innovative view in the Marketing Communication.

Target

Undergraduates and graduates interested in IT Management and Digital Technologies area.

Objectives

The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.

Benefits for scholarship holders participating in this program:

- Free Business English module in California
- Assistance and documents to obtain the American Visa
- Academic Preparation and Logistics for the program

Why should I attend this course?

  • Professors are PhDs with vast professional experience at executive levels;
  • Participants will attend 2 mandatory company visits and can also attend an optional visit to the Port of Los Angeles;
  • Develop a strategic and innovative vision in Marketing Communication;
  • Empower yourself by learning aligned strategies with creative processes of media vehicles, messages, and content;

Testimonials

Communication, Design & Innovation

Program Profile
Classes and company visits in a full-time basis
Workload
80h classroom/activities/ company visits
Additional Activity
Business English module included in the program with 27 hours of classes
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management and Business English
Investment
U$ 6.479 + Enrollment: U$ 90
Up to 16 installments

Content

Module 1


Week 1: Managing Integrated Marketing Communications

Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.

Module 2


Week 2: Communication Design

Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.

 

Module 3


Week 3: Innovation & New Trends in Business Communication

Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.

California State University, Northridge is one of the biggest and most important universities in the world. Reference in teaching and research of different areas of knowledge, it stands out in the development of Technology and Business professionals. The most striking feature of your faculty members is the connection with California's economic environment, scarred by ideas that are transforming work relationships. CSUN leads these changes as a center of creating and disseminating innovative ideas.

Communication, Design & Innovation

Profile of students who have attended this course

  • ABB
  • ACTOM High Voltage Equipment
  • Advantage Engineering
  • Agência de Correios Franqueada Beluno
  • Agilent Technologies
  • AIESEC in Brasil
  • Alice BBDO
  • Ancoradouro
  • Ativa Distribution
  • Atlas Schindler
  • Avaya
  • Avianca
  • Avon
  • Bayer
  • BCX
  • BorgWarner
  • Brasil Pharma
  • Citibank
  • Coca-Cola
  • Santander

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