Inside CSUN: interview with our former student Clarissa de Pádua

Courses, dates and specifications of California State University, Northridge courses you already know, but how about knowing more about the students’ experience?

We invited our former student Clarissa from Padua to talk a little about programs’ daily routine, professors and leisure time at California State University, Northridge. Clarissa attended our Design Thinking course in January 2020, and you can see what she has to say below.

How was the first day of the program?

The first day was different because, in fact, we had 2 different “first days”. The day before classes started, IBS and CSUN took the students on a tour at the University, so we could get to know a little of the space, so that on the first effective day we didn’t feel so lost, which I thought was very kind. The first day of class was very intense and profitable, I met my classmates, professors (from Design Thinking and Business English), I received the material and classes have begun.

What was your routine at the University? And on the weekend?

The days of the week were all dedicated to classes (except Fridays, which we had company visits), because we had a full-time basis classes, and the rest of the free time was for studying and carrying out the projects we received from professors. Even so, I could enjoy watching a basketball game at the university, getting to know the neighborhood, socializing with the other students (as there were 3 courses, it wasn’t always possible to see everyone during class time, so it was during breaks and at the end of the day we used to see each other to talk, to know how the classes were going with other professors), etc. On weekends, we usually gathered in groups to stroll around Los Angeles or visit nearby cities.

Why did you choose to study at CSUN? What was your favorite thing there?

I chose CSUN for having the course I wanted to attend and for the University’s reputation. What I liked most was the structure, rooms all equipped, buildings and the fact that everything we needed was there (or very close). Not to mention that it was beautiful, huge.

How were professors and classes like?

Professors (all of them, including Business English), were highly qualified, with an impressive work background, so it was common telling a case that fits the subject of the class, they explained something that had already happened to them, and that was amazing because we could see the material in an applied way. The classes were always full of information, very dynamic, we did group or individual activities to improve knowledge right there.

Besides the course, you and your colleagues spent your free time visiting parts of California. What places did you like to visit the most?

I really enjoyed visiting Santa Monica and LACMA in Los Angeles. I also visited San Diego, which is beautiful, and Las Vegas, which is exactly as the films portray, it was a very different experience.

How was the Graduation Ceremony?

It was amazing. We had lunch where we all sat together to be able to talk and relax one last time, we saw scenes from our trajectory at CSUN, we saw our friends receiving awards for their effort during the course, we received our certificates, we took pictures, (I cried too much hahaha). I will keep this day with great affection in my memory.

At the end of the experience, what do you think was essential to your professional field? What about the staff?

The experience of attending a Design Thinking course at an American university added a lot to my portfolio, mainly because this tool is used a lot in my area and CSUN is an outstanding university  in your curriculum. Since I came back from the trip I have used the methodology in my work and it has been very rewarding. On a personal level, I made friends from different places, with different types of training and experience, and being able to share experiences and learn from them was something transforming.

Thank you for sharing your experience, Clarissa! IBS Americas wishes you success in your professional life.

To receive more details on our executive courses abroad, send an email to!

Economic Crisis and its Impact on Strategic Decisions: watch the online conference

The preventive measures against Coronavirus are important, but already cause a serious side effect: the shutdown of the economy.

On March 25th, Prof. Ricardo Britto, PhD in Administration from USP, gave the online lecture Management in Crisis Contexts.

The lecture was held live, with time for questions and answers and took place in three languages (English, Portuguese and Spanish). The theme addressed issues such as the possible reactions of a manager during the crisis, the survival of a company and the possible growth during the downtime of the economy.

Those who cannot participate can access the lecture on Americas Business Channel on YouTube by clicking on the link:

Click here

4 tips for those who are going to leave the country for the first time

Are you planning a trip in the next years? Check out the tips to do succeed in your first international experience.

There are few things more pleasant than planning a trip, but when the date is coming we always get apprehensive: have I forgotten anything? What if I get lost?

Those butterflies in our stomach get even worse when it comes to your first time abroad. Being in a new place with a totally different culture where people probably don’t speak the same language as you can be scary. That’s why we’ve separated some tips that might be useful!

Hand luggage

This is the bag or backpack that will be at your fingertips throughout the time at the airport and flight, so make sure that all of your documents (especially your passport!), cards, cash and valuable electronics are in your carry-on baggage. It is also worth keeping the receipts of your accommodations and tours, so if your bag is lost, your trip will not be impaired.

Also, you will spend long hours on the plane, so it is a good idea packing some clothes (in case you need or want to chance), hygiene kit and whatever else is needed to make you feel comfortable!


Always carry your passport with you, it is your identity in another country! A good tip is to use a fanny pack, so you can keep it along with cards and cash safely.

Power outlets

The pattern of outlets varies depending on the country you are in. Search the internet or call your hotel to find out what type your destination uses and provide the necessary adapters.


Research the costs of tours, meals and shopping, then calculate an approximate amount to take on your trip. When you arrive at your destination, look for safe locations (such as large trades) to exchange your higher value notes, so you avoid high-value change that can come with counterfeit bills and also don’t have such a big loss if you lose a portion of the money.

Leaving the country can make the butterflies in our stomach go crazy, but just prepare with care and research. Getting there, the tip is: have fun and enjoy your international experience!

What about tour through New York City?

This post covers the best things to do in New York City, including a top 10 list, free things to do, nighttime activities, things to do with kids as well as showing you the best neighborhoods and foods.

  • Take a Sightseeing tour

Many people visiting NYC will look into taking a bus tour, particularly a hop-on-hop-off tour but there are many different options.

Check out comparison guide on NYC bus tours to see which, if any, may be right for you:

  • See a Broadway Show

There are dozens and dozens of Broadway and Off-Broadway musicals and plays to name here. See what’s playing when you are in town.

Learn how to save money on Broadway tickets through lotteries and other discount options:

  • View the Stunning New York Skyline  

For incredible vistas and panoramic views, you will want to visit one of the three observation decks: The Empire State Building, One World Observatory (Freedom Tower) or Top of the Rock at Rockefeller Center.

Each has its own vantage point, as well as different prices of admission, varying wait time, and opening/closing hours.

Don’t forget one of the best (if expensive) options: a helicopter tour.

If you want to stay closer to the ground or prefer to not pay the entry fees of the 3 observatories, you can still get incredible views of the city, and in some cases for free.

  • Visit the 9/11 Memorial + Museum

Located in a simple, spacious wide-open plaza in Lower Manhattan, this memorial to the lost lives of 9/11 is an essential feature of New York City. The memorial is free to visit.

The National September 11th Museum documents the tragic events of 9/11 through artifacts, documents, and films does have a cost.

  • Eat Real New York Food

There are plenty of great places to eat in New York City and you don’t have to spend a lot of money for some of the world tastiest foods.

We offer suggestions of where to find the best versions of iconic New York foods, such as pizza, bagels, pastrami or knishes, as well as restaurants that will suit your mood, budget, and location.


For an authentic New York dining experience, eat a meal al fresco on Mulberry Street at the best Little Italy Restaurants.

New York Delicatessen

There are very few real delicatessens left in NYC, the kind where you can get a great pastrami sandwich 6 inches tall. Fortunately, we still have Katz’s.

Soul Food

A Harlem institution is Sylvia’s.


For inexpensive, delicious food in one of NYC’s most exotic neighborhoods, try these restaurants in Chinatown.

To receive information about our executive courses abroad, send an email to!

Fondazione CUOA: how to prepare to travel and what to expect from the program

Check out the tips in the article made by our former student Leda de Luca, advertising, founder and editor of Ares do Mundo channel, about tourism, culture and lifestyle.


My name is Leda De Luca, I was a student at CUOA Business School (Fondazione CUOA), in the Creativity, Innovation and New Business program in 2017 and I am here to talk a little about my experience with the University and also give some tips to students who will travel soon to Italy. Let’s go! 🙂

Student housing or apartment rent

During the program, I chose to rent an apartment in Vicenza, rather than stay in the housing suggested by the school. In my case, it was very worth it, because in addition to the city being beautiful, with very cordial inhabitants, it was easy to take a train and travel during weekends to other corners of Europe.

Every day, I’d take a public bus downtown Vicenza and it’d leave me at CUOA’s door.

The same I did to get back and, when I arrived in the city after the program, I still had time to make some shopping on the most commercial streets or dinner in picturesque restaurants in the city.

The bus route to go and to get back took on average 40 minutes and never had any problem of delay. Were punctual, even in days of terrible blizzards.

During my studies, I noticed that about 75% of IBS students stayed in the student housing suggested by the school and had a lot of fun too, but I preferred a quieter routine, so it was really nice to be in Vicenza throughout the program.

Whether you stay in Vicenza or not, visit the city for at least 1 day because it is charming. It’s a tourist town, so you’ll be able to have very original experiences with local Italians.

The day by day of the program

Over the program I’ve had 3 teachers, one of each discipline.

The day by day was quiet, but quite dynamic. Classes went from more basic business issues to more innovative subjects.

Throughout the program, I made 3 visits to factories in Italy. One for Armani, one for a supplier that made roller coasters for Disney and the last for Bissaza, luxury mosaic makers. I loved the visits!!!

Each program had a specific schedule of visits to factories and this schedule was changed, according to the availability of the companies.

During the visits to the factories all students were very attentive, because, based on the learnings, we prepared for the work of completion of the program.

Punctuality always!

Classes always started punctually and ended without delay as well. The students had no “stewardship” with schedules and daily we assinted the attendance sheet on the board.

The trip to Geneva

With CUOA we took a trip to Geneva, Switzerland, by train. It was a spectacular weekend, where we could get to know the UN and WTO. After the tours, I met other places of the city and prepared this script below, on my travel blog :).

Other cool places in Italy to visit during the program

I recommend visiting Verona, the city that inspired Shakespeare to write Romeo and Juliet and of course Venice (which tends to disappear from the map very soon). Both are very close to the University and Vicenza. You can get to know them by train.

How to prepare to study in Italy

Before going to Italy, stay tuned for the validity of your passport and do not forget to get travel insurance as it is mandatory in Europe.

If you have questions about how to get travel insurance, take a look here, I explain everything you need to stay tuned to choose the best for your profile.

Your trip can also get more comfortable getting an international travel chip. At school wi-fi works super well, but out of there, no. And it may be necessary in your daily life, especially if you are travelling to other places of Europe.

IBS Americas thanks you for the testimonial and for all the support to our blog, Leda! We wish you a lot of success.

To receive information about our executive courses abroad, send an email to!

WCMA 2019 – The main events of the 7th edition

As a good business school, IBS Americas is always keeping an eye on the initiatives of personalities and organizations related to the performance of Brazilians on the international stage. For this reason, 7 years ago WCMA was born, the annual award to honor those who presented prominent actions for the international market.

The abbreviation that gives name to the event means World Class Management Award. The 2019 edition took place at Club Homs of Paulista Avenue and had about 250 people present.

The awards are presented to three different categories: Education, where nominees are teachers, Institution, naming companies, and Executive, naming executives. Those indicated to the WCMA categories are chosen by the public or IBS Americas students and then evaluated by an internal committee of the event. This year, the winners were:  Professor Fábio Verruck, FIESP and executive Renata Campos.

In addition to the World Class Management Award, the Academic Awards also took place, honoring the outstanding students of international courses held by IBS Americas in January, July and September 2019.

All the income obtained from WCMA was destined to the NGO Arte na Lata, which honored us with an amazing show! Below, you check out photos:

We would like to thank the presence and collaboration of all the people present.
May WCMA 2020 be even bigger!

Amazing places to visit in California

Make the best of your time in California

We often think that California is just a big beach with surfers, but it’s so much more! California state has so many iconic locations and attractions to explore, that it can be difficult to choose where to go. Here is a list to give you an idea of some of the more popular attractions that you may want to visit!

San Francisco

San Francisco is a city made for all audiences, from the most technological to those who seek unique experiences or tourist attractions.

If you’re passionate about technology, you can’t miss Silicon Valley, home to global headquarters and branch offices such as Google, Adobe, Facebook and Microsoft – many open to visitation.

Now, if you are looking for adventure, it is worth to visit the Golden Gate Bridge and Alcatraz Island, the site of one of the most notorious high-security US prisons, between the years 1934 and 1963, which is now open to the public.

Santa Monica Pier – LA

In addition to the beautiful views of the Pacific Ocean, the Santa Monica Pier hosts many attractions. The ride begins where Route 66 ends and there you can check out attractions such as the famous Pacific Park amusement park, Santa Monica Pier Aquarium and restaurants serving delicious seafood, ending the day with an unforgettable sunset.

Venice Beach – LA

Musicians, Artists, Skateboards, Exercises: In Venice Beach you find everything! Leave the car in a nearby parking lot and walk along the boardwalk (or rent a bike!) to experience up close the experience that this incredible place can provide.


Being in Los Angeles and not visiting Hollywood is unacceptable. Few neighborhoods in the world have such interesting places as the Hard Rock Cafe and the Madame Tussauds Wax Museum.

The nightlife of this part of the city is unique, with people of a highly diverse profile.

Tahoe Lake

If you want to get out of the conventional sites, visit Lake Tahoe. Located on the California-Nevada border, the lake can be visited both in summer, when the weather is favorable for activities and water sports, and in winter, to check out the nearby ski resorts.

Death Valley

Despite its name, Death Valley is one of the most incredible national parks in the United States. The desert also stretches along the California-Nevada border, and you don’t even have to worry about looking at the weather, it hardly ever rains in Death Valley. But beware of summer, in this region has already been recorded the highest temperature in history: 56.7 ° C!

Experience all this and much more while you also develop new skills to completely transform your professional life. Check out our international courses available at University of La Verne and California State University, Northridge.

To receive details on our executive courses abroad, send an email to!

Top questions about IBS Americas programs

Do you have questions regarding our programs or selection criteria for our scholarships? Check out our Frequently Asked Question, below!

1. How do I choose the best program for me?

On our website, you can view the specific details of each program we offer and use our “Compare Programs“ tool to help you narrow down and identify the best course for you. If you are still uncertain about which program you’d like to attend, you can also contact our team for additional support. To speak with our coordinators, send an email to

How do I obtain a scholarship?

First, you must complete and submit an Application Form to identify your preferred program, as well as supply your personal and academic information. Our Enrollment Advisors will analyze your Application Form and will inform you whether your scholarship was approved or not.

3. Can I apply for more than one program? And more than two scholarships?

No. We recommend you choose a program that is most beneficial and relevant for your profile. If you are not sure which program is right for your development, feel free to contact us.

4. How can I complete my enrollment?

After being accepted, you will receive a contract. Once you complete and return the contract you will receive the information necessary to make the payment of the tuition and enrollment fee.

  • You can pay up to 16 installments the tuition fee and the program must be fully paid 45 days prior the program starts. Once the enrollment fee is paid, you will have two years to use the scholarship. During this time, the program course and/or location can be changed. *with certain limitations*

5. Does IBS Americas assist students regarding passport/visa, accommodation etc.?

Yes. Five months prior to your course, we will begin Orientation Sessions online, where you will directly engage with our coordinators and receive travel preparation information and can ask additional questions you may have.During this time, you will receive all necessary documents to assist you with your passport/visa meeting at the consulate. You will also receive special pricings at hotels nearby the University you will be attending. There are a few programs where student can stay at the university’s dorms.

6. Should I be fluent in English?

Fluency is not required for any of our programs, but understand that the entirety of our thematic courses will be held in English. To ensure an optimum experience for yourself and your classmates, you should have at least an intermediate ability.

If you do not feel you are an intermediate speaker, we still have a great option – The Business English Module. It’s specifically designed for entry level English speakers who would like to challenge themselves and accelerate their proficiency by being completely immersed in the language.

7. Does IBS Americas require any language certification, such as TOEFL and TOIEC?

No. If you already have a certification of this type, and can provide proof, you will not be required to complete the English Proficiency Assessment.

8. I have not graduated yet. Can I apply for the programs?

Yes, although, at of the travel, the student must be enrolled in the 3rd year of university – international universities require enrollment proof.

To receive information regarding our executive programs abroad, send an e-mail to!

What is Marketing 4.0?

Today’s ever-changing society has a deep impact within the sectors of marketing. These transformations force companies to research on how to better understand customers’ needs and wants – this allows them to adapt their marketing based the data collected.

As technology develops, so does our need to understand new ways to effectively use these cutting-edge tools to improve our ability to market effectively. Over the years, the evolution of these strategies has evolved from 1.0 (product), 2.0 (consumer) and 3.0 (values) and will continue to grow as new methods become available.

Philip Kotler, a highly respected specialist in the area, assisted by Hermawan Kartajaya and Iwan Setiawan, launched the book Marketing 4.0, which addresses the characteristics of the theory that emerged after discovering the changes in consumer behavior as a result of the application of newly created technology & digital advancements.

Companies can perform better in profits, sales and in their treatment of their workers and employees if they define what values to bring to each group. Marketing is about value creation, communication and delivery, so the country or the company needs to think not [of how] to manipulate the consumer, but what consumers would benefit from, then deliver and communicate it.”
Kotler said in an interview to American Marketing Association*.

Implementing Marting 4.0:

Combine the online and offline world using the Omnichannel strategy.

Brands must now find ways to increase and improve their digital footprint by encouraging consumer testimonials, social media reviews, and incentivized referral system that rewards buyers for their support and loyalty.

Consumer sentiment is paramount.

This phase of marketing is more personal than the previous ones, identify your target audience and create a humanized connection between the product and them.

Adaptation of products and services to the digital era.

Reaching the consumer on the internet is paramount to the growth of the company metrics. Social networks are a powerful source and the number of followers and reviews are considered by potential consumers.

The content is essential.

Creating content is no longer just a trend and has become a Marketing strategy. Creating relevant content on the web and fueling the company’s multiple channels adds value in and attracts the attention of potential customers.

In the past, the brand differential was exclusive. This has changed.

The brand gains more credibility as it reaches consumers from other cultures and countries. The company needs a global presence.

The flow of influence and creation is horizontal.

Learning happens mutually between businesses and consumers, both providing information to each other.

Learn more on how to create and contribute to future company’s success by joining our programs. Click to find out:
Strategy & Marketing
Advanced Topics In Marketing Management

To receive information regarding our executive programs abroad, such as destinations, costs, content, etc. and our selective scholarship process, send an e-mail to!
*Click here to check full interview.