Amazing places to visit in California

Make the best of your time in California

We often think that California is just a big beach with surfers, but it’s so much more! California state has so many iconic locations and attractions to explore, that it can be difficult to choose where to go. Here is a list to give you an idea of some of the more popular attractions that you may want to visit!


San Francisco

San Francisco is a city made for all audiences, from the most technological to those who seek unique experiences or tourist attractions.

If you’re passionate about technology, you can’t miss Silicon Valley, home to global headquarters and branch offices such as Google, Adobe, Facebook and Microsoft – many open to visitation.

Now, if you are looking for adventure, it is worth to visit the Golden Gate Bridge and Alcatraz Island, the site of one of the most notorious high-security US prisons, between the years 1934 and 1963, which is now open to the public.


Santa Monica Pier – LA

In addition to the beautiful views of the Pacific Ocean, the Santa Monica Pier hosts many attractions. The ride begins where Route 66 ends and there you can check out attractions such as the famous Pacific Park amusement park, Santa Monica Pier Aquarium and restaurants serving delicious seafood, ending the day with an unforgettable sunset.


Venice Beach – LA

Musicians, Artists, Skateboards, Exercises: In Venice Beach you find everything! Leave the car in a nearby parking lot and walk along the boardwalk (or rent a bike!) to experience up close the experience that this incredible place can provide.


Hollywood

Being in Los Angeles and not visiting Hollywood is unacceptable. Few neighborhoods in the world have such interesting places as the Hard Rock Cafe and the Madame Tussauds Wax Museum.

The nightlife of this part of the city is unique, with people of a highly diverse profile.


Tahoe Lake

If you want to get out of the conventional sites, visit Lake Tahoe. Located on the California-Nevada border, the lake can be visited both in summer, when the weather is favorable for activities and water sports, and in winter, to check out the nearby ski resorts.


Death Valley

Despite its name, Death Valley is one of the most incredible national parks in the United States. The desert also stretches along the California-Nevada border, and you don’t even have to worry about looking at the weather, it hardly ever rains in Death Valley. But beware of summer, in this region has already been recorded the highest temperature in history: 56.7 ° C!

Experience all this and much more while you also develop new skills to completely transform your professional life. Check out our international courses available at University of La Verne and California State University, Northridge.


To receive details on our executive courses abroad, send an email to blog@ibs-americas.com!


Top questions about IBS Americas programs

Do you have questions regarding our programs or selection criteria for our scholarships? Check out our Frequently Asked Question, below!


1. How do I choose the best program for me?

On our website, you can view the specific details of each program we offer and use our “Compare Programs“ tool to help you narrow down and identify the best course for you. If you are still uncertain about which program you’d like to attend, you can also contact our team for additional support. To speak with our coordinators, send an email to info@ibs-americas.com.


2.
How do I obtain a scholarship?

First, you must complete and submit an Application Form to identify your preferred program, as well as supply your personal and academic information. Our Enrollment Advisors will analyze your Application Form and will inform you whether your scholarship was approved or not.


3. Can I apply for more than one program? And more than two scholarships?

No. We recommend you choose a program that is most beneficial and relevant for your profile. If you are not sure which program is right for your development, feel free to contact us.


4. How can I complete my enrollment?

After being accepted, you will receive a contract. Once you complete and return the contract you will receive the information necessary to make the payment of the tuition and enrollment fee.

  • You can pay up to 16 installments the tuition fee and the program must be fully paid 45 days prior the program starts. Once the enrollment fee is paid, you will have two years to use the scholarship. During this time, the program course and/or location can be changed. *with certain limitations*


5. Does IBS Americas assist students regarding passport/visa, accommodation etc.?

Yes. Five months prior to your course, we will begin Orientation Sessions online, where you will directly engage with our coordinators and receive travel preparation information and can ask additional questions you may have.During this time, you will receive all necessary documents to assist you with your passport/visa meeting at the consulate. You will also receive special pricings at hotels nearby the University you will be attending. There are a few programs where student can stay at the university’s dorms.


6. Should I be fluent in English?

Fluency is not required for any of our programs, but understand that the entirety of our thematic courses will be held in English. To ensure an optimum experience for yourself and your classmates, you should have at least an intermediate ability.

If you do not feel you are an intermediate speaker, we still have a great option – The Business English Module. It’s specifically designed for entry level English speakers who would like to challenge themselves and accelerate their proficiency by being completely immersed in the language.


7. Does IBS Americas require any language certification, such as TOEFL and TOIEC?

No. If you already have a certification of this type, and can provide proof, you will not be required to complete the English Proficiency Assessment.


8. I have not graduated yet. Can I apply for the programs?

Yes, although, at of the travel, the student must be enrolled in the 3rd year of university – international universities require enrollment proof.



To receive information regarding our executive programs abroad, send an e-mail to blog@ibs-americas.com!



What is Marketing 4.0?

Today’s ever-changing society has a deep impact within the sectors of marketing. These transformations force companies to research on how to better understand customers’ needs and wants – this allows them to adapt their marketing based the data collected.

As technology develops, so does our need to understand new ways to effectively use these cutting-edge tools to improve our ability to market effectively. Over the years, the evolution of these strategies has evolved from 1.0 (product), 2.0 (consumer) and 3.0 (values) and will continue to grow as new methods become available.

Philip Kotler, a highly respected specialist in the area, assisted by Hermawan Kartajaya and Iwan Setiawan, launched the book Marketing 4.0, which addresses the characteristics of the theory that emerged after discovering the changes in consumer behavior as a result of the application of newly created technology & digital advancements.


Companies can perform better in profits, sales and in their treatment of their workers and employees if they define what values to bring to each group. Marketing is about value creation, communication and delivery, so the country or the company needs to think not [of how] to manipulate the consumer, but what consumers would benefit from, then deliver and communicate it.”
Kotler said in an interview to American Marketing Association*.


Implementing Marting 4.0:

Combine the online and offline world using the Omnichannel strategy.

Brands must now find ways to increase and improve their digital footprint by encouraging consumer testimonials, social media reviews, and incentivized referral system that rewards buyers for their support and loyalty.


Consumer sentiment is paramount.

This phase of marketing is more personal than the previous ones, identify your target audience and create a humanized connection between the product and them.


Adaptation of products and services to the digital era.

Reaching the consumer on the internet is paramount to the growth of the company metrics. Social networks are a powerful source and the number of followers and reviews are considered by potential consumers.


The content is essential.

Creating content is no longer just a trend and has become a Marketing strategy. Creating relevant content on the web and fueling the company’s multiple channels adds value in and attracts the attention of potential customers.


In the past, the brand differential was exclusive. This has changed.

The brand gains more credibility as it reaches consumers from other cultures and countries. The company needs a global presence.


The flow of influence and creation is horizontal.

Learning happens mutually between businesses and consumers, both providing information to each other.


Learn more on how to create and contribute to future company’s success by joining our programs. Click to find out:
Strategy & Marketing
Advanced Topics In Marketing Management


To receive information regarding our executive programs abroad, such as destinations, costs, content, etc. and our selective scholarship process, send an e-mail to blog@ibs-americas.com!
*Click here to check full interview.