Marketing & Value Management: Check our student’s interview!

What is the impact that Marketing & Value Management has in the lives of Marketing professionals?

Ruth María Rodríguez Ferreiros, 40, lives in Spain and attended our program in July 2018 at University at Albany – State University of New York. Responsible for the Department of Commerce and Internationalization, she is an outstanding professional in this area, with qualifications such as Company Management, Marketing 2.0 specialization, Google Apps and Coaching.

Check below the testimonial of our student regarding this international experience!


This program’s objective is to develop a critical analysis of our students to solve Marketing problems. When you came back to your country, do you think you were able to implement this skill?

Yes, when I came back to the office, the first thing my boss and colleagues asked me was “What did you learn? Did you bring something new for us?!”. So, I created a briefing to explain what I have learned in this program.

More than being a company, we assist other organizations in Marketing and Internationalization, Traditional Marketing, social media, web, etc. I am the Coordinator of the team, every strategy I use was learned at UAlbany. I have already bought some of Dr. Zwanka books to increase my knowledge, because he has experience in the food area, which is the area of our most important clients.


Your class visited the company Overit and UN headquarter. How was this contact with New York business reality?

I realized that companies in New York work in a different way in their country. Here in Spain, we are more conservative; there, they innovate more. We are a little behind the leader, the one that does things for the first time. In general, companies don’t allow Marketing innovation, or even other fields of Business. This is the main technic we have to learn and practice.


You have an amazing background! Why did you decide to invest in an international executive program?

I thought that going to a different country as the United States (specially New York) and studying in a university recognized globally, I would develop my English and professional skills. This experience was more than this, I met people and amazing professors, our class were very friendly even though we had different ages and culture.


Your colleagues were from different nationalities. This exchange of culture that you had during the program helped you to increase your Marketing view?

We had people from China, Turkey, Brazil (Brazil is a huge country, seeing the differences inside this country impacted me a lot). I learned with every single one of them, how they react to the market, different perspectives regarding the same product, saying what we do in Spain, hear what is done in Brazil, China and Turkey.


What would you say to a student that is starting to take his/hers first step in the Marketing field?

First, you have to be curious and observer, willing to learn new things. I would recommend an experience like IBS Americas offered me – knowledge from immersion is much more enriching.

Having in your CV an intensive program in Marketing in a foreigner university, specially in New York, is not something you see frequently. When companies are hiring it means a lot: a month studying in a university abroad, taking classes in another language, etc., is something very positive for young people starting to create their career. I recommend this experience to my family, friends, everyone!


Which attitude was essential to get where you are?

The fact that I like my job. You will work with this every day for eight or ten hours, and when you are in a profession like Marketing, you will se advertisements in social medias, television, outdoors, analyzing all of this. Next, of course, is to surround yourself with people that share the same desire to learn and work.



To receive information regarding our executive programs abroad, send an e-mail to blog@ibs-americas.com!

We have interviewed Pearson Business School’s Dean: Will Holt!

Will has been the Dean of Pearson Business School since 2014. Responsible for business school operations, works directly with students, academic staff and sector partners, ensuring a unique experience for each student.

The passion for education and knowledge led him to Pearson College London. Will is a specialist in Accounting and Finance education, holds a bachelor’s and master’s degree in Business from the University of Birmingham and the Montpellier Business School (ESC Montpellier) – check it out in Pearson’s website.

His background was visible during our conversation. Check out what Will, Dean of our partner university, has to say about his career, Pearson College London, the future of business and his advice to professionals who want to succeed!


You have more than ten years of experience in Education field. In your point of view, which skills should students begin to develop today to be prepared for the job market in the future?

One of the most important skills for me and our institution’s teachers is agility. What do we mean by that? The ability to adapt to succeed in environments where change is standard, something that happens frequently. Incorporate knowledge in several areas to integrate technologies that don’t yet exist in order to find future solutions. Communicate effectively – be able to stand up and talk to small or large audiences.

From a business perspective, we think that there is a blind spot in professionals, where attitude is deep down, but not in a way that adds value to the organization, and that is sometimes a problem. In short: your attitude, your mind-set.


You are currently the Dean of Pearson Business School. What attitude was essential for you to get where you are today?

I think, above all, believe. Believe that you can do a good job. I always tell my students and alumni: if you want to grow in a company, do what a person above your job does. You will begin to be seen in that position. I think that’s exactly what happened to me, I started acting as the Dean of Pearson Business School even before I actually became the Dean.


Pearson College London is the only FTSE 100 university to award degrees, the only one in education that is actually immersed in this industry. How does this affect the training of students?

It affects in several ways. We try to work in our professional culture, creating a unique educational environment where this directly influences how we organize our courses. We all go through a process of evaluation and performance analysis, like a regular university. Our professors are professionals. We have two professors in our team who were CEOs of large companies (Dell and Microsoft). They have decided to change careers, but the business background is still there.


Why choose Pearson College London when thinking to attend an international executive program?

There is a saying that “if you are tired of London, you are already tired of life“. London is a beautiful city! There is always something for you to do! But in addition to all the city’s attractions, Pearson College London creates a professional learning environment. You will have the opportunity to attend classes with professionals who teach what books can’t bring in a work environment.

We seek to transmit a very immersive experience, rich in different aspects of business, in addition to the contact our students have with professors and speakers. We seek to offer a great cultural experience while our students are with us in London.


What is your advice to professionals who want to achieve success?

I think being successful is probably lucky, many people don’t like to admit it, but there are always elements that influence this. Being in the right place at the right time, for example. But besides that, work hard, have attitude. Proactivity is always well seen in a company. And look for your opportunities, don’t expect something to happen.



To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!

University of La Verne Student’s Interview: Gustavo Lessa Moser!

Gustavo Lessa Moser, 24, graduated in Production Engineering, lives in Copacabana (Rio de Janeiro, Brazil) and attended our program Strategy & Marketing at University of La Verne in January 2017.

Education and entrepreneurship are part of his professional life – at university he volunteered to monitoring, attended lectures and specialized in entrepreneurship. Nowadays, he is coaching and training at the company he works, “people are more important than process and adjusting to changes along the way is more important than following a plan” he said.

Check below what our student has to say regarding his international experience!


You attended classes at University of La Verne in January 2017. How this experience changed your life?

The content of classes, contact with people from all over the world, studying in a country that has a culture so much different than my own… everything has broadened my perspectives, making me think differently.

I realized that it is up to me to follow what I want and make the difference instead of waiting for it to happen or waiting for people to say which path I must follow. As soon as I came back from La Verne, it was clearly for me.


Regarding professors, what have surprised you?

Two things in special. I liked the Marketing professor, Steve Fialho. To me, he was the best professor in this program! He is a charismatic person and teaches in a way that I really like, which is a much more extensive method, presenting the content and letting students bring to class what they think, what they know about the subject. It helped me to see marketing in a different way.

Regarding the strategy class, professor Douglas Chun gave us the opportunity to have contact with the Chinese culture, which is more disciplined and pragmatic. Some projects that we developed were regarding the Chinese market. So, for example, we had to think how Coca-Cola would develop its new product to that culture. We did an extensive research, you know? It was so exciting!


Which place have you liked the most in California?

I stayed in Los Angeles the most. I enjoyed visiting the Santa Monica Pier. The contact with local people, tourists, the beach at the end of the day with the sunset and the amusement park… that American thing, you know? It is so nice to live this experience! I am a big fan of American basketball, so I watched four basket games at STAPLES Center. It was amazing!


What are you expecting for your professional future?

Well, I think it will be totally different. The most important for a professional is to develop its capacities. I think, by the way, that programs will no longer be divided into specific areas – people will develop abilities and competences. A company divided by sectors, for example, I think this must end. It will be multidisciplinary groups, bringing together fields of knowledge with the same purpose. We will work our knowledge and creation skills, not manual labor. It is obvious that it will take some time! But professionals should be aware.


What would you say to someone of your age that has the dream of studying abroad?

I would say that this should be a priority. Talking about the language, for example, nowadays is really important to know how to communicate in English and to have access to what is the best in fields of study. I myself that like technology, can’t wait the translation to access a content, so I wouldn’t be left behind. I need to learn to consume this content in English. I can’t be unconnected with the European economy, to Brexit and how this will impact the world. I would say that it is too important to prioritize an experience abroad, so you can know new people and broaden your perspectives. This is becoming more important each day!





To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!