Marketing & Value Management: Check our student’s interview!

Qual o impacto do programa Marketing & Value Management na vida de um profissional de Marketing?

Ruth María Rodríguez Ferreiros, 40 anos, reside na Espanha e realizou o nosso curso em julho de 2018 na University at Albany – State University of New York. Responsável pelo departamento de Comércio e Internacionalização, é uma profissional de destaque na área, com qualificações que vão de Licenciatura em Gestão de Empresas, Marketing 2.0, Google Apps e Coaching.

Confira o depoimento da nossa aluna sobre a sua experiência internacional!

O curso tem como objetivo desenvolver a capacidade crítica do aluno na solução de problemas de Marketing. Quando você retornou ao seu cargo, essa habilidade foi colocada em prática?

Sim, quando cheguei ao escritório a primeira coisa que meu chefe e colegas me perguntaram foi: “O que você aprendeu? O que você trouxe de novo para nós?!”. Então realizei um briefing para explicar algumas coisas que aprendi no curso.

Além de sermos uma empresa, assessoramos outras companhias em Marketing e Internacionalização, Marketing Tradicional, redes sociais, web, etc. Como sou a Coordenadora da equipe, toda estratégia utilizada hoje é com base no que aprendi em UAlbany. Já encomendei alguns livros do professor Dr. Zwanka para aplicarmos ainda mais, pois ele possui experiência no ramo alimentício, que é a área dos nossos clientes mais importantes.

Dr. Russell J. Zwanka, Professora Heidi Reale, Ruth e o Diretor Mark Rentz
Dr. Russell J. Zwanka, Professora Heidi Reale, Ruth e o Diretor Mark Rentz
Turma do curso Marketing & Value Management com a Prof. Heidi Reale
Turma do curso Marketing & Value Management com a Prof. Heidi Reale
Estádio da University at Albany - State University of New York

A turma visitou a empresa Overit e a sede da ONU. Como foi ter esse contato com a realidade de negócios de NY?

Percebi que as empresas de New York trabalham de um modo bem diferente do meu país. Aqui na Espanha somos mais conservadores; lá eles são mais inovadores. Estamos um pouco atrás do líder, do primeiro que faz as coisas pela primeira vez. Em geral as empresas não se permitem inovar no Marketing ou em qualquer outro aspecto de negócios. Essa é a principal técnica que temos que aprender e colocar em prática.

Ruth na empresa Overit - New York
Ruth na sede da ONU - New York
Ruth na sede da ONU - New York

Você tem um background incrível! Por que decidiu investir em um curso executivo internacional?

ensei que indo para um país diferente como os Estados Unidos (especificamente New York) e estudando em uma universidade que é reconhecida mundialmente, iria melhorar o meu nível de inglês e profissional. A experiência foi muito mais que isso, conheci pessoas e professores maravilhosos, nossa turma foi um grupo muito coeso, unidos apesar das diferenças de idade e país de origem.

Os seus colegas de classe eram de outras nacionalidades. Essa troca cultural que você teve no programa expandiu a sua visão sobre o Marketing?

Na sala tínhamos pessoas da China, Turquia, Brasil (o Brasil é um país tão grande, ver as diferenças dentro desse próprio país me impactou bastante). Aprendi muito com eles, em como eles veem o mercado, as diferentes perspectivas sobre o mesmo produto, dizer o que fazemos na Espanha, ouvir o que é feito no Brasil e na China.

Ruth e sua turma do curso Marketing & Value Management no campus de UAlbany
Capstone, projeto final da turma
Ruth com as turmas Marketing & Value Management e Business English, no campus da universidade

O que você diria para um estudante que está começando a dar os primeiros passos no Marketing?

Primeiro você deve ser curioso e muito observador, no sentido de estar sempre disposto a aprender coisas novas. Eu recomendo que você tenha uma experiência como a IBS Americas me ofereceu – o conhecimento por base da imersão é muito mais enriquecedor.

Ter no currículo um curso intensivo de Marketing em uma universidade estrangeira, ainda mais New York, não é algo que você vê com frequência na Espanha. Quando as empresas estão contratando isso conta muito: um mês estudando em uma universidade do exterior, frequentando aulas em outro idioma, etc., é muito positivo para os jovens que estão começando a fazer sua carreira. Tenho recomendado essa experiência para minha família, amigos com filhos, primos pequenos, todos!

Ruth na formatura do programa Marketing & Value Management - UAlbany
Ruth na formatura do programa Marketing & Value Management - UAlbany

Que atitude foi fundamental para você chegar onde está hoje?

Primeiro o fato de gostar do meu trabalho. Você vai desenvolver isso todos os dias por oito ou dez horas, e quando você está em uma profissão como o Marketing, verá anúncios nas redes sociais, televisão ou outdoors sob outro ponto de vista, analisando tudo isso. Em seguida, é claro, me cercar de pessoas que também compartilham o mesmo desejo de aprender e trabalhar.

 

Para receber informações sobre os nossos cursos executivos no exterior, processos seletivos de bolsas de estudos, destinos, valores, conteúdo programático, etc., mande um e-mail para blog@ibs-americas.com!

We have interviewed Pearson Business School’s Dean: Will Holt!

Will has been the Dean of Pearson Business School since 2014. Responsible for business school operations, works directly with students, academic staff and sector partners, ensuring a unique experience for each student.

The passion for education and knowledge led him to Pearson College London. Will is a specialist in Accounting and Finance education, holds a bachelor’s and master’s degree in Business from the University of Birmingham and the Montpellier Business School (ESC Montpellier) – check it out in Pearson’s website.

His background was visible during our conversation. Check out what Will, Dean of our partner university, has to say about his career, Pearson College London, the future of business and his advice to professionals who want to succeed!

You have more than ten years of experience in Education field. In your point of view, which skills should students begin to develop today to be prepared for the job market in the future?

One of the most important skills for me and our institution’s teachers is agility. What do we mean by that? The ability to adapt to succeed in environments where change is standard, something that happens frequently. Incorporate knowledge in several areas to integrate technologies that don’t yet exist in order to find future solutions. Communicate effectively – be able to stand up and talk to small or large audiences.

From a business perspective, we think that there is a blind spot in professionals, where attitude is deep down, but not in a way that adds value to the organization, and that is sometimes a problem. In short: your attitude, your mind-set.

You are currently the Dean of Pearson Business School. What attitude was essential for you to get where you are today?

I think, above all, believe. Believe that you can do a good job. I always tell my students and alumni: if you want to grow in a company, do what a person above your job does. You will begin to be seen in that position. I think that’s exactly what happened to me, I started acting as the Dean of Pearson Business School even before I actually became the Dean.

Pearson College London is the only FTSE 100 university to award degrees, the only one in education that is actually immersed in this industry. How does this affect the training of students?

It affects in several ways. We try to work in our professional culture, creating a unique educational environment where this directly influences how we organize our courses. We all go through a process of evaluation and performance analysis, like a regular university. Our professors are professionals. We have two professors in our team who were CEOs of large companies (Dell and Microsoft). They have decided to change careers, but the business background is still there.

Why choose Pearson College London when thinking to attend an international executive program?

There is a saying that “if you are tired of London, you are already tired of life“. London is a beautiful city! There is always something for you to do! But in addition to all the city’s attractions, Pearson College London creates a professional learning environment. You will have the opportunity to attend classes with professionals who teach what books can’t bring in a work environment.

We seek to transmit a very immersive experience, rich in different aspects of business, in addition to the contact our students have with professors and speakers. We seek to offer a great cultural experience while our students are with us in London.

What is your advice to professionals who want to achieve success?

I think being successful is probably lucky, many people don’t like to admit it, but there are always elements that influence this. Being in the right place at the right time, for example. But besides that, work hard, have attitude. Proactivity is always well seen in a company. And look for your opportunities, don’t expect something to happen.

To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!

University of La Verne Student’s Interview: Gustavo Lessa Moser!

Gustavo Lessa Moser, 24, graduated in Production Engineering, lives in Copacabana (Rio de Janeiro, Brazil) and attended our program Strategy & Marketing at University of La Verne in January 2017.

Education and entrepreneurship are part of his professional life – at university he volunteered to monitoring, attended lectures and specialized in entrepreneurship. Nowadays, he is coaching and training at the company he works, “people are more important than process and adjusting to changes along the way is more important than following a plan” he said.

Check below what our student has to say regarding his international experience!


You attended classes at University of La Verne in January 2017. How this experience changed your life?

The content of classes, contact with people from all over the world, studying in a country that has a culture so much different than my own… everything has broadened my perspectives, making me think differently.

I realized that it is up to me to follow what I want and make the difference instead of waiting for it to happen or waiting for people to say which path I must follow. As soon as I came back from La Verne, it was clearly for me.


Regarding professors, what have surprised you?

Two things in special. I liked the Marketing professor, Steve Fialho. To me, he was the best professor in this program! He is a charismatic person and teaches in a way that I really like, which is a much more extensive method, presenting the content and letting students bring to class what they think, what they know about the subject. It helped me to see marketing in a different way.

Regarding the strategy class, professor Douglas Chun gave us the opportunity to have contact with the Chinese culture, which is more disciplined and pragmatic. Some projects that we developed were regarding the Chinese market. So, for example, we had to think how Coca-Cola would develop its new product to that culture. We did an extensive research, you know? It was so exciting!


Which place have you liked the most in California?

I stayed in Los Angeles the most. I enjoyed visiting the Santa Monica Pier. The contact with local people, tourists, the beach at the end of the day with the sunset and the amusement park… that American thing, you know? It is so nice to live this experience! I am a big fan of American basketball, so I watched four basket games at STAPLES Center. It was amazing!


What are you expecting for your professional future?

Well, I think it will be totally different. The most important for a professional is to develop its capacities. I think, by the way, that programs will no longer be divided into specific areas – people will develop abilities and competences. A company divided by sectors, for example, I think this must end. It will be multidisciplinary groups, bringing together fields of knowledge with the same purpose. We will work our knowledge and creation skills, not manual labor. It is obvious that it will take some time! But professionals should be aware.


What would you say to someone of your age that has the dream of studying abroad?

I would say that this should be a priority. Talking about the language, for example, nowadays is really important to know how to communicate in English and to have access to what is the best in fields of study. I myself that like technology, can’t wait the translation to access a content, so I wouldn’t be left behind. I need to learn to consume this content in English. I can’t be unconnected with the European economy, to Brexit and how this will impact the world. I would say that it is too important to prioritize an experience abroad, so you can know new people and broaden your perspectives. This is becoming more important each day!





To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!