Marketing & Value Management: Check our student’s interview!

Qual o impacto do programa Marketing & Value Management na vida de um profissional de Marketing?

Ruth María Rodríguez Ferreiros, 40 anos, reside na Espanha e realizou o nosso curso em julho de 2018 na University at Albany – State University of New York. Responsável pelo departamento de Comércio e Internacionalização, é uma profissional de destaque na área, com qualificações que vão de Licenciatura em Gestão de Empresas, Marketing 2.0, Google Apps e Coaching.

Confira o depoimento da nossa aluna sobre a sua experiência internacional!

O curso tem como objetivo desenvolver a capacidade crítica do aluno na solução de problemas de Marketing. Quando você retornou ao seu cargo, essa habilidade foi colocada em prática?

Sim, quando cheguei ao escritório a primeira coisa que meu chefe e colegas me perguntaram foi: “O que você aprendeu? O que você trouxe de novo para nós?!”. Então realizei um briefing para explicar algumas coisas que aprendi no curso.

Além de sermos uma empresa, assessoramos outras companhias em Marketing e Internacionalização, Marketing Tradicional, redes sociais, web, etc. Como sou a Coordenadora da equipe, toda estratégia utilizada hoje é com base no que aprendi em UAlbany. Já encomendei alguns livros do professor Dr. Zwanka para aplicarmos ainda mais, pois ele possui experiência no ramo alimentício, que é a área dos nossos clientes mais importantes.

Dr. Russell J. Zwanka, Professora Heidi Reale, Ruth e o Diretor Mark Rentz
Dr. Russell J. Zwanka, Professora Heidi Reale, Ruth e o Diretor Mark Rentz
Turma do curso Marketing & Value Management com a Prof. Heidi Reale
Turma do curso Marketing & Value Management com a Prof. Heidi Reale
Estádio da University at Albany - State University of New York

A turma visitou a empresa Overit e a sede da ONU. Como foi ter esse contato com a realidade de negócios de NY?

Percebi que as empresas de New York trabalham de um modo bem diferente do meu país. Aqui na Espanha somos mais conservadores; lá eles são mais inovadores. Estamos um pouco atrás do líder, do primeiro que faz as coisas pela primeira vez. Em geral as empresas não se permitem inovar no Marketing ou em qualquer outro aspecto de negócios. Essa é a principal técnica que temos que aprender e colocar em prática.

Ruth na empresa Overit - New York
Ruth na sede da ONU - New York
Ruth na sede da ONU - New York

Você tem um background incrível! Por que decidiu investir em um curso executivo internacional?

ensei que indo para um país diferente como os Estados Unidos (especificamente New York) e estudando em uma universidade que é reconhecida mundialmente, iria melhorar o meu nível de inglês e profissional. A experiência foi muito mais que isso, conheci pessoas e professores maravilhosos, nossa turma foi um grupo muito coeso, unidos apesar das diferenças de idade e país de origem.

Os seus colegas de classe eram de outras nacionalidades. Essa troca cultural que você teve no programa expandiu a sua visão sobre o Marketing?

Na sala tínhamos pessoas da China, Turquia, Brasil (o Brasil é um país tão grande, ver as diferenças dentro desse próprio país me impactou bastante). Aprendi muito com eles, em como eles veem o mercado, as diferentes perspectivas sobre o mesmo produto, dizer o que fazemos na Espanha, ouvir o que é feito no Brasil e na China.

Ruth e sua turma do curso Marketing & Value Management no campus de UAlbany
Capstone, projeto final da turma
Ruth com as turmas Marketing & Value Management e Business English, no campus da universidade

O que você diria para um estudante que está começando a dar os primeiros passos no Marketing?

Primeiro você deve ser curioso e muito observador, no sentido de estar sempre disposto a aprender coisas novas. Eu recomendo que você tenha uma experiência como a IBS Americas me ofereceu – o conhecimento por base da imersão é muito mais enriquecedor.

Ter no currículo um curso intensivo de Marketing em uma universidade estrangeira, ainda mais New York, não é algo que você vê com frequência na Espanha. Quando as empresas estão contratando isso conta muito: um mês estudando em uma universidade do exterior, frequentando aulas em outro idioma, etc., é muito positivo para os jovens que estão começando a fazer sua carreira. Tenho recomendado essa experiência para minha família, amigos com filhos, primos pequenos, todos!

Ruth na formatura do programa Marketing & Value Management - UAlbany
Ruth na formatura do programa Marketing & Value Management - UAlbany

Que atitude foi fundamental para você chegar onde está hoje?

Primeiro o fato de gostar do meu trabalho. Você vai desenvolver isso todos os dias por oito ou dez horas, e quando você está em uma profissão como o Marketing, verá anúncios nas redes sociais, televisão ou outdoors sob outro ponto de vista, analisando tudo isso. Em seguida, é claro, me cercar de pessoas que também compartilham o mesmo desejo de aprender e trabalhar.

 

Para receber informações sobre os nossos cursos executivos no exterior, processos seletivos de bolsas de estudos, destinos, valores, conteúdo programático, etc., mande um e-mail para blog@ibs-americas.com!

We have interviewed Pearson Business School’s Dean: Will Holt!

Will has been the Dean of Pearson Business School since 2014. Responsible for business school operations, works directly with students, academic staff and sector partners, ensuring a unique experience for each student.

The passion for education and knowledge led him to Pearson College London. Will is a specialist in Accounting and Finance education, holds a bachelor’s and master’s degree in Business from the University of Birmingham and the Montpellier Business School (ESC Montpellier) – check it out in Pearson’s website.

His background was visible during our conversation. Check out what Will, Dean of our partner university, has to say about his career, Pearson College London, the future of business and his advice to professionals who want to succeed!

You have more than ten years of experience in Education field. In your point of view, which skills should students begin to develop today to be prepared for the job market in the future?

One of the most important skills for me and our institution’s teachers is agility. What do we mean by that? The ability to adapt to succeed in environments where change is standard, something that happens frequently. Incorporate knowledge in several areas to integrate technologies that don’t yet exist in order to find future solutions. Communicate effectively – be able to stand up and talk to small or large audiences.

From a business perspective, we think that there is a blind spot in professionals, where attitude is deep down, but not in a way that adds value to the organization, and that is sometimes a problem. In short: your attitude, your mind-set.

You are currently the Dean of Pearson Business School. What attitude was essential for you to get where you are today?

I think, above all, believe. Believe that you can do a good job. I always tell my students and alumni: if you want to grow in a company, do what a person above your job does. You will begin to be seen in that position. I think that’s exactly what happened to me, I started acting as the Dean of Pearson Business School even before I actually became the Dean.

Pearson College London is the only FTSE 100 university to award degrees, the only one in education that is actually immersed in this industry. How does this affect the training of students?

It affects in several ways. We try to work in our professional culture, creating a unique educational environment where this directly influences how we organize our courses. We all go through a process of evaluation and performance analysis, like a regular university. Our professors are professionals. We have two professors in our team who were CEOs of large companies (Dell and Microsoft). They have decided to change careers, but the business background is still there.

Why choose Pearson College London when thinking to attend an international executive program?

There is a saying that “if you are tired of London, you are already tired of life“. London is a beautiful city! There is always something for you to do! But in addition to all the city’s attractions, Pearson College London creates a professional learning environment. You will have the opportunity to attend classes with professionals who teach what books can’t bring in a work environment.

We seek to transmit a very immersive experience, rich in different aspects of business, in addition to the contact our students have with professors and speakers. We seek to offer a great cultural experience while our students are with us in London.

What is your advice to professionals who want to achieve success?

I think being successful is probably lucky, many people don’t like to admit it, but there are always elements that influence this. Being in the right place at the right time, for example. But besides that, work hard, have attitude. Proactivity is always well seen in a company. And look for your opportunities, don’t expect something to happen.

To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!

University of La Verne Student’s Interview: Gustavo Lessa Moser!

Gustavo Lessa Moser, 24, graduated in Production Engineering, lives in Copacabana (Rio de Janeiro, Brazil) and attended our program Strategy & Marketing at University of La Verne in January 2017.

Education and entrepreneurship are part of his professional life – at university he volunteered to monitoring, attended lectures and specialized in entrepreneurship. Nowadays, he is coaching and training at the company he works, “people are more important than process and adjusting to changes along the way is more important than following a plan” he said.

Check below what our student has to say regarding his international experience!


You attended classes at University of La Verne in January 2017. How this experience changed your life?

The content of classes, contact with people from all over the world, studying in a country that has a culture so much different than my own… everything has broadened my perspectives, making me think differently.

I realized that it is up to me to follow what I want and make the difference instead of waiting for it to happen or waiting for people to say which path I must follow. As soon as I came back from La Verne, it was clearly for me.


Regarding professors, what have surprised you?

Two things in special. I liked the Marketing professor, Steve Fialho. To me, he was the best professor in this program! He is a charismatic person and teaches in a way that I really like, which is a much more extensive method, presenting the content and letting students bring to class what they think, what they know about the subject. It helped me to see marketing in a different way.

Regarding the strategy class, professor Douglas Chun gave us the opportunity to have contact with the Chinese culture, which is more disciplined and pragmatic. Some projects that we developed were regarding the Chinese market. So, for example, we had to think how Coca-Cola would develop its new product to that culture. We did an extensive research, you know? It was so exciting!


Which place have you liked the most in California?

I stayed in Los Angeles the most. I enjoyed visiting the Santa Monica Pier. The contact with local people, tourists, the beach at the end of the day with the sunset and the amusement park… that American thing, you know? It is so nice to live this experience! I am a big fan of American basketball, so I watched four basket games at STAPLES Center. It was amazing!


What are you expecting for your professional future?

Well, I think it will be totally different. The most important for a professional is to develop its capacities. I think, by the way, that programs will no longer be divided into specific areas – people will develop abilities and competences. A company divided by sectors, for example, I think this must end. It will be multidisciplinary groups, bringing together fields of knowledge with the same purpose. We will work our knowledge and creation skills, not manual labor. It is obvious that it will take some time! But professionals should be aware.


What would you say to someone of your age that has the dream of studying abroad?

I would say that this should be a priority. Talking about the language, for example, nowadays is really important to know how to communicate in English and to have access to what is the best in fields of study. I myself that like technology, can’t wait the translation to access a content, so I wouldn’t be left behind. I need to learn to consume this content in English. I can’t be unconnected with the European economy, to Brexit and how this will impact the world. I would say that it is too important to prioritize an experience abroad, so you can know new people and broaden your perspectives. This is becoming more important each day!





To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!



Plan and conquer your international program

Some of you may find it easy to organize and reach your goals, but not everyone is so fortunate. Many of us share the desire to study abroad but find it difficult to develop the proper plan to help achieve our goal. We created a list of ideas to help you reach your target!


Set the date, and commit

No more procrastinating! Once you choose the date, make it real by marking it in your Calendar. Be sure the date doesn’t conflict with other professional or personal obligations, and always allow time for logistical and financial preparations (i.e., program tuition, accommodation, flights, daily expenses, Visa/Passport, tourist activities).


Learn to choose the essentials

If you are serious about experiencing international travels, you MUST learn to be efficient with prioritizing your finances. Ask yourself, ‘Do I really need this?’, plan accordingly and spend your money on the essentials.


Start saving

Naturally, the further away your program date is, the more time you will have to save money, which allows you to have a better time during your travels. It’s important to research the local currency to have an idea of the costs you will incur during your stay.Once you know how much you will need, set aside an appropriate amount each month. It is best to put this money in a place that is not easily accessed, which can help prevent the temptation of spending it. Choose the method that works best for you!


Research the destination

This is vital. Not only will this provide you with an idea of the expenses you can expect to incur, but it will also give you insight on the local language, cultures and customs & courtesies. The more information you have beforehand, the more comfortable you will be with your interactions and surroundings.Planning your daily activities in advance will give you greater control over your time/money management and takes away the stress of last minute arrangements. Here are some tools to help manage your overall experience:

  • Google Trips app! Allows you to organize trips, visits, routes, sights, etc. And it’s all offline!
  • Research the trends with the currency exchange. This will allow you to optimize your $$
  • The Google flights app shows the days ahead where tickets are most in the bill. Currently low-cost airlines are growing more and more, such as RyanAir and EasyJet
  • Compare options and evaluate which is better overall (Hotel x AirBnB)


Focus

We know that the labor market is becoming more demanding and finding new ways to distinguish yourself is a necessity, so focus! The program will not only yield significant results in your professional and academic ventures, but in your personal endeavors as well. You will challenge yourself by immersing yourself in a new cultures & languages while expanding your network with friends and colleagues from all around the globe.

This is an evolutionary journey and like all transformations, it will not be easy. It will require discipline, sacrifice and focus, but if you maintain determination, you will discover a person inside yourself that you never knew existed. Rest assured, you will not regret the decision to embark upon this endeavor.



To receive information regarding our executive programs abroad, such as destinations, costs, program content, etc., send an e-mail to blog@ibs-americas.com!



We interviewed our CUOA Business School student, Tierra Alexandreya Chess!

Tierra Alexandreya Chess, 21, experienced her first international adventure with IBS Americas. She attended our International Management & Leadership program at CUOA Business School in January of 2017. Since her course, Tierra has visited more than 12 countries and has made it her mission to continue gaining new perspectives by immersing herself in new cultures.

Read the interview below to see how our program helped uncover a new passion and create a positive change in her life!


You attended our International Management & Leadership program at CUOA, in Italy. What did you find to be the most remarkable part of your time in Italy?

In Europe, you can visit as many countries as you want. We cannot do this in the United States. Besides that, the program added so much for approaching important and contemporary subjects, such as dealing with negotiations and, mainly, understanding people and their differences.


What impact did the professors have on the program?

The Professors are all from different countries, so there is a lot of diversity and different perspectives. I was able to ask a lot of questions regarding the country of each one of them. Going to the United Nations, learning how to get a job there, the contact we had with study cases… Everything was amazing!


Considering your academic experience, you have just graduated from SUNY Plattsburgh, with different minors in Economy, Finance, etc. Why did you choose this program?

The programs were in the content of my university’s schedule, so I thought about getting credits to the university. With IBS’ help, I was able to do so in different countries, with different people. It was worth it. I hope it increases my CV and help me getting a job in New York, something that is not easy. Every contact I had with more than 10 different cultures helped a lot.


Did this program bring new perspectives for your professional life?

Yes, for sure. As you know, everyone always thinks that their way of doing something is always the best. Going to Italy showed me a different scenario. People deal with things in a different way due to having different perspectives. This experience has broadened my horizons and given me new perspectives.


Which did you enjoy the most in Italy?

Milan! There is a lot of history and it seems like New York, comparing the city and shopping. I was surprised with the cold weather in Italy. It is basically the same as it is in New York and I was not hoping for it. I need to learn about weather.


What would you say to someone from country that is starting to have a dream to attend an executive program abroad?

The World is much bigger than what you see. There much to learn and live. When you visit another country and meet new people, you start to understand them better. I complain about my country, but visiting other countries made me value mine.


Why did you choose IBS Americas?

It’s funny, because I wanted to study in Hawaii; but I was there for 6 months and it wasn’t what I expected. They told me not to let my dream of traveling the world behind, because after this I didn’t want to travel anymore. The dean of my university introduced me to a student that have traveled with IBS, I made a research and thought “ok, I will try”. It was not that expensive, my university and my mother helped me as well. I am happy I did so, because I learned a lot. I understood that there is a lot to learn. I thank until today this opportunity.

IBS Americas opened my eyes to travel. Now, I have friends from 10 different countries, just for attending one of IBS programs. I have visited 5 of them. Besides that, I spend less Money with accommodation, my friends show me their cities… It is a pleasure to have this connection with different countries. Thank you, IBS AMERICAS!


Did you like it? Check the interview with our student Jamile! She holds a leadership position at Banco Bradesco (Brazilian bank – considered one of the most valuable brands in Latin America since 2012, by the consultancy Brand Finance) and attended the Business Strategy & Marketing Management program at CUOA Business School in January 2018!





To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

We interviewed an Alumni of our course in São Paulo, Brazil: Candance M. Mehaffey-Kultgen!

Born in Germany, Candace M. Mehaffey-Kultgen moved to the United States as a young child and, after graduation, began to pursue her career in Business, Ethics and Organizational Behavior. Assistant Professor at Fort Hays State University with 30 years of experience, she has taught in Guatemala, Russia, Estonia, China, the Middle East, the United States, Canada, Germany, Sweden and Denmark.

Candace’s passion for knowledge and world cultures makes her much more than a teacher, but a beacon for those who truly seek to learn, “I am old enough to be wise and young enough to know that I still need to learn” she said. Having spent her childhood in an orphanage and being adopted in the United States she took advantage of her new opportunities and created a unique perspective of Business and Education.

Check out this remarkable interview where Candace M. Mehaffey-Kultgen tells her experience in the Strategy & Marketing for Emerging Countries program at Universidade Paulista in São Paulo, Brazil, and shares details about her career and her professional ideology!


You are attending the Strategy & Marketing for Emerging Countries program here in São Paulo, Brazil. What was the most memorable experience you’ve had?

I loved all the teachers, they brought new information to my life. I teach business at a Business School in the United States, but we do not have much information about Brazil. This has been a delightful experience in learning how the economy works in Brazil and how businesses react to poverty. I loved every minute of it.


You are currently an Assistant Professor at Fort Hays State University, Hays, Kansas. Is the program providing you new perspectives in teaching?

Certainly! At that moment our university had no information about what is happening in Brazil. Now we will have a perspective of the emerging economies in South America. When I return to the United States, I will put together a presentation to the entire university, so they can understand what I am learning here, taking it to their classrooms, in Business, Leadership, etc. Because people always want to make new business, especially to emerging countries that they would like to teach or invest. I will also give lectures to our community. I will teach all that I am learning, things that my students and co-workers have no idea about.


Did you get a chance to talk to your classmates about their country’s economy? We have people from Peru, Colombia, etc., in the classroom. How was this experience?

It was fascinating. In the class we have people from the United States, Chile, Colombia, Peru, Brazil and when we are talking in the classroom, bringing all the ideas and cultural information, it gives me the opportunity to have an insight beyond Brazil, but also about the other countries. Having these classes, to know about the country of each one and perhaps to travel there, learning individually what the market works, how they are working with social economy, improving the lives of the people who live there, etc. We talked about many things, for example the coffee industry. It was a fascinating experience. There is so much knowledge! I could not put together all the information so fast.


Was there a reality clash regarding the cultural differences of your country and the Brazilian culture?

I think there is an awareness. The culture of the vast majority of Americans and the culture of Brazilians is different in many ways, but I do not see it as a conflict, only different. For me, when it comes to cultures, there is no right or wrong, only different. When I think in terms of Brazilian culture, there are several wonderful characteristics.

Areas that need improvement in the Business sector, to help the poorest to make money, providing them with better living standards. I think this is very important. From what I’ve learned so far, it’s something Brazilians are trying to do. This aligns with everything I believe, even if there are cultural differences. There are people in business, teachers, etc., who says “we do not care about the poor! Let them find out what to do“. I do not agree with that, regardless of culture. Say “Oh, I did not know that! What if we did this? What if we did that?” is to take up different cultures and create something new from it. It’s unbelievably fabulous.


You are an academic professional with multiple certifications. Almost all the themes of your work involve cultural differences, both in business and social matters. What is so intriguing about it?

Oh, I do not want to cry! We need to be the agents of change. We know that people have their rights and should have things like food, clothing, education. We know that education is what drives people out of poverty and gives them a better chance in life. This means cultivating the values ​​we believe in, living everyday, joining forces, taking the best from each culture, and developing a plan of action that touches everyone’s life is important. That’s why I educate. Every student, when I see the lamp turn on, I think it’s one more to join the group that says “no.” The government can’t do it or will not do, I don’t know, don’t want to get into political issues, but for who is it? It’s for you, for me. If we do not understand the cultures of the people we are talking about, their needs, their wants, we can’t build anything good. If we want change, we have to understand each one. We don’t need to say “I love you” but we need to say “I respect your right to feel the way you feel and together we can find a common ground to build the future of all people.”

That’s why I’m passionate about what I teach. I teach Business, I still consult and things like that, but my biggest goal is to teach young people to be agents of change, uniting cultures rather than, “No, I do not like them.” This brings us to nothing but down. We need to get people to grow, that means working together. Find common ground. And the common ground is not money, it’s who you are, what you feel, what you want to see happen. That is where the change begins and takes us to the next level. That’s what I hope to do.


When you enter a classroom, what is your ultimate goal?

Teach something new, to take with one and use in one’s work. I do not want to use only book knowledge, I want them to see how this applies, just as the teachers here do. They bring the information to real life and open space for questions, as it was in Natura (Brazilian company that operates in the sector of products for face, body, etc.)

When a person is memorizing, there is no knowledge. But when you can relate what you learn to what you are living, there is a greater understanding. This is knowledge, for it will be forever. Every class is a transfer of knowledge. I give them something that they may already know, but for the first time they associate it with practical life. I can see it here in the program. At Fort Hays University we have teachers who do not have this experience in business, this is something that IBS Americas adds and is valuable in the academic and professional world.


What is more important: method or content?

I think both. Some learn from mistakes, is it content or method? I think both are needed. Your method is based on your content, your content may be based on methods that were used in the past. It’s a combination of the two. You don’t have one without the other.


What would you say to someone in your country who is beginning to dream of taking an international program in Brazil?

I would say: go! There are many opportunities! Especially for our Business students at Hays State University. I will promote the program and hope that the students see the value, maybe investigate for themselves. Having credits for the classes you are taking in the summer, in a place as beautiful as Brazil, which has a wonderful and unique business environment, with many opportunities, why would they not want to learn? And my experience so far has been so fabulous, that I hope you have a lot more students, not just from my university.

Whoever is reading the blog, you should attend IBS Americas programs! It is wonderful! You will learn a lot, you will make a lot of money in the future, you will have knowledge, credits in the university, what is there not to like? Come here to learn about culture and see which program will bring you more opportunities in your country. Power comes from knowledge. Come to Brazil!



To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

Also read our article, São Paulo: synonymous of diversity in every way, to know what you will find in the richest and most multicultural state of Brazil!

We interviewed our Pearson College London student, Filipe Alves!

26-year-old Filipe de Souza Alves and his family are the head of a successful company: Implantec Health Care Technology®, an institution that provides services to several areas of Health. With great knowledge in Business Strategy, it is correct to say that his profession goes beyond chance – it is in the blood. Born in Belo Horizonte and attending his last year of Civil Engineering at the Federal University of Minas Gerais, Filipe attended our Contemporary Topics in Business Strategy program in January 2018, at Pearson College London.

Get to know the experience of our student in a British college, the contemporary view on Business and a little of his history, which is synonymous with restlessness: the search for knowledge is of great value in his life.


You attended the Contemporary Topics in Business Strategy course at Pearson College London. What was the most remarkable experience you had there?

What struck me the most was having contact with Business English. I have already had contact with academic English, but nothing focused specifically on business. I did not have the knowledge of what was happening in Europe, & how Strategic Management is operated there. So, it was very important to get that perspective, which is taught in a very interactive way. The professors are excellent, and the classmates were extremely helpful in the development of the classes.

Being immersed in a business-driven course and city, was incredible. I know it’s not possible for everyone to have that opportunity, but I wish that is was more accessible. I think it is important for the development of everyone to have this experience.


What was the most meaningful learning you received from professors?

I have difficulty applying what I learn in the classroom to what I do in day to day practice but, they managed to bridge the relationship of learning and what to do in real life. One thing I had trouble doing, for example, was knowing how to apply a SWOT analysis in practice. That was a very significant gain.


What professional trait did not have your attention before, but developed in you after the course?

Analyze a company broadly. Before, I analyzed it thinking that each function worked separately, but after this course I see that all the people that integrate a company are multitasking. If people work in a complementary way, performing their function and being able to perform other functions, the company is complete.


What made you realize that you needed to invest in an international executive program?

We have a family business. I will graduate soon and my brothers and I want to take over the company, but to take over a business, we need knowledge, and there is no better way to seek knowledge than by going outside the country. Knowledge here in Brazil is something I have, so I wanted to seek knowledge in another culture, to see how things worked there, because the situation they are living in Europe is very different, compared with the situation we are living here in Brazil.


Was studying always something important to you, or did it come about as time went on?

There are few areas that I have pleasure in studying. In Business, Management, etc., I study alone because it’s something I like. Every fifteen days I have a class with a professor, also my mentor, where we learn about Harvard cases, MBA, and so on. We analyze decision-making in several companies and in different areas, this way I can acquire knowledge, both for life and for business. I like it.


Why did you choose IBS Americas?

I researched a lot before choosing. I’m a very curious person. So, I wanted to know who IBS Americas was: what they do, what the courses are like, etc. The initial contact came thanks to Prof. Ricardo, because he has a communication with my University and I received an email containing some details about the courses that were being offered by IBS. I thought about this at home and decided to send my resume to see if I would be granted the scholarship. I was already looking for something to develop a part that I had not developed yet, which is the Business area. So, I was looking for something other than a conventional exchange. It was a research process and cost-effective. I do not go straight choose without thinking or searching. And it was worth it!


To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

5 tips for everyone who´s traveling abroad for the first time

Every time we leave our comfort zone we feel afraid and insecure, but sometimes, achieving a goal, a dream, it’s just about it. Getting to know new places and cultures is something amazing and unique for everyone. If that’s your goal, the question “How can I give the first step? And do that by myself?”, it may already have passed in your mind.The process is bureaucratic, and you may get a little bit lost. Thus, start thinking in these five tips to make your trip in the best way as possible.


1.Passport, visa and vaccines

This first step can be tiring but it is best to accomplish this before and after taking care of the simplest demands you may have. Passports and visas are mandatory in almost all international destinations – see the list of countries that apply for a visa for their nationality here). So be sure to arrange all these documents – the faster the better. If you already have a passport and it is expiration is getting closer, check the rules of your country destination about the renewal and validity of the document.

It is essential to find out whether a vaccine is required between the borders of your destination. Consult the responsible institution of vaccination and disease control in your country. Some airlines provide such information and carrying out an international travel insurance may be a good option. Take care of your health!


2.Organization

Organization is mandatory in a trip, mainly when it’s an international one. A very useful tip is to make a travel diary, writing down, by the date, the addresses of the hotels (or hotel) you will stay, places you intend to visit and the necessary transfers to those destinations. For security, leave this information with someone of your trust in your home country.

Get to know more about your destination. Read a lot about the places you plan to visit, places that are dangerous, where it is most expensive and the latest news that are circulating in the media. Be open-minded for new experiences and friendships as well as frustrations, once you will be alone and need to deal with unforeseen events.


3.Communication

Get ready to lose your shame, or at least to try. From the moment you are alone in a different country, the need to communicate with people is inevitable. Technology can help you a lot: there are translation Apps, as well as transportation ones. But, do not rely only on your smartphone, always have this information on paper, as we said in the previous tip. Print maps and walk with a local language dictionary.

In order to use your mobile number abroad, you should contact your service provider and ask about enabling the international roaming service. This service is usually charged, so it’s up to you to decide whether it’s worth buying, as well as buying a SIM CARD from the local carriers at your destination. There are some carriers (MySimTravel, EasySim4U, Fale.Global, etc.) that sell international prepaid chips, operating in several countries.

If you do not want to spend money on this, you can use the Wi-Fi network of local hotels, restaurants and bars, making connections through applications such as Skype and WhatsApp. However, it is not the safest option. If anything happens, you will not be able to contact anyone.


4.Money

Define the goal of the trip (shopping, tourism, study etc.) and make a list summing up all the expected expenses you may have: food, transportation, hotel. Do not forget to save an extra amount for possible emergencies, all this by converting from one currency to another. Try to buy the currency of your destination in your home country, so you will have one less thing to settle on your trip.

If you need to exchange a great amount of money, do it in safe places, large businesses or hotels. This prevents the receipt of false bills. Another great tip is to split your money. Take some amount in cash and also card (valid in the country destination), so in cases of theft or robbery you will not be totally out of money.


5. Luggage

The rules for international flights are different from domestic flights, including for hand luggage and suitcases that will be dispatched. Make sure you do not exceed the allowed limit on the volume of your luggage and be barred at check-in. The allowed amount varies between airlines (also check objects not allowed on international flights, such as medicines, liquids, food, etc.). Check this information in advance to take only the necessary on your trip, avoiding carrying too much weight without need, specially for long journeys.

Look for the meteorology of your destination on the dates of the trip, taking the appropriate clothes (without forgetting a coat). In order to avoid having that confusion when picking up your luggage (and for more safety), try to lock it with a padlock, seal, cape and even the packing service that the airports offer may be a good option. Identify your suitcase with a colored ribbon, for example, and a label containing your key information such as phone, email and address.

In your carry-on, carry just the essentials: documents, money, cell phone, hotel bookings and goods of value. As a precaution, some clothes as well. There is little risk of losing your bag, but keep calm, the airline can help you with that. Remember: unforeseen events may happen.



IBS Americas has a team that is committed in helping our students with any questions they may have before, during and after the program. You can check all our courses and destinations here.

To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com! or read our post “Main doubts about our programs“!

Curiosities about California State University – Northridge

California State University – Northridge is in one of the global centers of technology development and touristic places known worldwide. With strong representativity in financial market, if California was a country, it would be the 5th biggest economy in the world, with a GDP of 2.7 billion dollars – even more than the United Kingdom’s.

Since 1952, CSUN has been conquering great merits and being a reference in education. Thinking about it, we decided to highlight some curiosities about our partner university. Check them out below!


1.The number of programs offered by the university is huge, as well as the faculty qualification

CSUN has 134 bachelor programs and 70 special Master programs. Eight faculty members won the respected Guggenheim Fellowships for research and creative activities, and 59 won Fulbright awards, for research conduction or teaching abroad. For sure, learning from these professors is an amazing experience.


2. Probably you have already seen CSUN in the movies

The university has such a modern architecture and is located 30 minutes far from Hollywood, what makes the campus a stage for cinematographic and television productions. For example, American Idol, Arrested Development, Chuck, Dexter, My Name Is Earl, CSI: Crime Scene Investigation, Criminal Minds, Commander-in-chief, Van Wilder, Six Feet Under, Battlestar Galactica, Legally Blonde 2 and more!


3. Previous alumni graduated at California State University, Northridge

A lot of people that you don’t even imagine graduated at the most popular university in California! Such as: Helen Hunt, Alyson Hannigan, Linda Lingle and many more. Check below some personalities:


4. CSUN invests in social causes in the Education field

The university holds a National Center on Deafness, which since 1972 has the objective of supporting the campus’ deaf students and being an academic orientation space, offering sign language interpreting and technologic devices. In 2008, approximately 200 deaf students were supported. Also, CSUN hosts the Annual International Technology and Persons with Disabilities Conference.



To receive information regarding our executive programs abroad, such as destinations, costs, content, etc., send an e-mail to blog@ibs-americas.com!

Top questions about IBS Americas programs

Do you have questions regarding our programs or selection criteria for our scholarships? Check out our Frequently Asked Question, below!


1. How do I choose the best program for me?

On our website, you can view the specific details of each program we offer and use our “Compare Programs“ tool to help you narrow down and identify the best course for you. If you are still uncertain about which program you’d like to attend, you can also contact our team for additional support. To speak with our coordinators, send an email to info@ibs-americas.com.


2.
How do I obtain a scholarship?

First, you must complete and submit an Application Form to identify your preferred program, as well as supply your personal and academic information. Our Enrollment Advisors will analyze your Application Form and will inform you whether your scholarship was approved or not.


3. Can I apply for more than one program? And more than two scholarships?

No. We recommend you choose a program that is most beneficial and relevant for your profile. If you are not sure which program is right for your development, feel free to contact us.


4. How can I complete my enrollment?

After being accepted, you will receive a contract. Once you complete and return the contract you will receive the information necessary to make the payment of the tuition and enrollment fee.

  • You can pay up to 16 installments the tuition fee and the program must be fully paid 45 days prior the program starts. Once the enrollment fee is paid, you will have two years to use the scholarship. During this time, the program course and/or location can be changed. *with certain limitations*


5. Does IBS Americas assist students regarding passport/visa, accommodation etc.?

Yes. Five months prior to your course, we will begin Orientation Sessions online, where you will directly engage with our coordinators and receive travel preparation information and can ask additional questions you may have.During this time, you will receive all necessary documents to assist you with your passport/visa meeting at the consulate. You will also receive special pricings at hotels nearby the University you will be attending. There are a few programs where student can stay at the university’s dorms.


6. Should I be fluent in English?

Fluency is not required for any of our programs, but understand that the entirety of our thematic courses will be held in English. To ensure an optimum experience for yourself and your classmates, you should have at least an intermediate ability.

If you do not feel you are an intermediate speaker, we still have a great option – The Business English Module. It’s specifically designed for entry level English speakers who would like to challenge themselves and accelerate their proficiency by being completely immersed in the language.


7. Does IBS Americas require any language certification, such as TOEFL and TOIEC?

No. If you already have a certification of this type, and can provide proof, you will not be required to complete the English Proficiency Assessment.


8. I have not graduated yet. Can I apply for the programs?

Yes, although, at of the travel, the student must be enrolled in the 3rd year of university – international universities require enrollment proof.



To receive information regarding our executive programs abroad, send an e-mail to blog@ibs-americas.com!