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Strategy & Marketing for Emerging Countries

  • People from all over the world with diverse cultural orientations and understandings, thereby providing a multicultural interaction.
  • Target: Young professionals, investors and foreign students from all over the world
  • Enrollment Period: Request more information

Program goals

  • To present the main characteristics of Emerging Countries and how to succeed in this new global frontier.


  • Certificate in Executive Management


  • Workload: Full day classes and activities for 2 or 3 weeks (depending the month) - 48h in classroom and 10 hours of extra activities
  • Additional Activities: Guided visits to enterprises and organizations - 10h (transport to company visits included)
  • Classes dynamics: Theoretical classes, cases discussions and practical activities
  • Faculty: PhD professors from the university, with great academic and professional experience
  • Date: January, July and August
  • Number of students in class: From 15 to 30

Program content

  • Strategy & Competitiveness: basic concepts and BRICS countries context , Strategic and marketing aspects of conquering markets in low incoming countries, Current Economic Scenario of Brazil and other emerging countries, Sustainable Development in emerging countries, Industrial and Consumer Markets: key elements for understanding emerging countries, Foreign Trade and Direct Investment, Logistics and Structure. Company Visits and Project Work.


  • U$ 4.200 + Enrollment. U$ 90 - See Scholarship Programs
  • Up to 10 installments

Strategy & Marketing for Emerging Countries

48h in classroom and 10 hours of extra activities
January, July and August
U$ 4.200 + Enrollment. U$ 90
Up to 10 installments
From 15 to 30 students in class
Certificate in Executive Management
Apply for Scholarships

Universidade Paulista


Founded in 1988, UNIP is a modern private university, one of the 5 biggest Brazilian universities. The program is hosted at the New Campus Center building, an important center for development and dissemination of knowledge at a post graduate level. Its main purpose is to develop the potential of students by establishing conditions which allow an easy inclusion into the labor market and creating situations similar to the ones faced in companies.

More information