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Marketing & Value Management

  • Exploring main marketing concepts, best practices and also how to add value to customers.
  • Target: Undergraduates interested in Marketing
  • Enrollment Period: Request more information

Program goals

  • To develop critical and creative capacity of participants in solving Marketing problems.

Certification

  • Certificate in Executive Management and Business English

Classes

  • Workload: Full day classes and activities for 3 weeks - 75h in classroom and 5 hours of extra activities
  • Additional Activities: Business English module included in the program with 27 hours of classes
  • Classes dynamics: Theoretical classes, cases discussions and practical activities
  • Faculty: PhD professors from the university, with great academic and professional experience
  • Date: January
  • Number of students in class: From 15 to 30

Program content

  • Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.

Investment

  • U$ 7.470 + Enrollment. U$ 90 - See Scholarship Programs
  • Up to 10 installments

Marketing & Value Management

75h in classroom and 5 hours of extra activities
January
U$ 7.470 + Enrollment. U$ 90
Up to 10 installments
From 15 to 30 students in class
Certificate in Executive Management and Business English
Apply for Scholarships

SUNY - Albany

SUNY Albany

Founded in 1828, it is a giant system of Public Institutons of Higher Education that dwells within the great State of New York. It offers a wide variety of programs in several areas of study. In 2009, the University was ranked 8th among the best Public Universities in the United States.


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