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Business Strategy & Marketing Management

  • Building competitive advantage by differentiated products and well positioned brands in markets.
  • Target: Undergraduates interested in Administration
  • Enrollment Period: Request more information

Program goals

  • To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Certification

  • Certificate in Executive Management

Classes

  • Workload: Full day classes and activities for 3 weeks - 80h in classroom and 8 hours of extra activities
  • Additional Activities: Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
  • Classes dynamics: Theoretical classes, cases discussions and practical activities
  • Faculty: PhD professors and specialists with great academic and professional experiences
  • Date: January and July
  • Number of students in class: From 15 to 30

Program content

  • Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Investment

  • € 5.100 + Enrollment. € 60 - See Scholarship Programs
  • Up to 10 installments

Business Strategy & Marketing Management

80h in classroom and 8 hours of extra activities
January and July
€ 5.100 + Enrollment. € 60
Up to 10 installments
From 15 to 30 students in class
Certificate in Executive Management
Apply for Scholarships

CUOA Business School

CUOA

Fondazione CUOA - CUOA Business School is one of the most active teaching centers in Administration in Europe. Founded in 1957, it is a Business School supported by Padova, Trento, Trieste, Udine, Ca’Foscari and IUAV (Venice) e Verona.


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